Introduction
Introduction
Incepted in 2009, South Staffordshire College is a further education college located across four sites in Staffordshire.
Each year they enrol 7,000 students in a variety of further education courses, including NVQs, apprenticeships and access courses.
They also offer courses in conjunction with Staffordshire University and the University of Wolverhampton.
Campaign Overview
South Staffordshire College engaged with Beanstalk to contact local businesses within a defined geographical radius close to their four campuses. This was to ensure that Beanstalk’s outreach efforts maximised engagement and increased the likelihood of successful appointments.
Beanstalk carefully synchronised our telemarketing campaigns with South Staffordshire College’s apprenticeship cohort start dates. This empowered the telemarketer to connect with local employers at the most opportune time.
In addition to finding local apprenticeship placements, we ascertained whether the employer would be interested in upskilling their existing workforce. This dual approach enabled the South Staffordshire College to meet their immediate training requirements, whilst also creating a sustainable pipeline for future growth.
A weekly review meeting was held between South Staffordshire College and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and to continue to develop the telemarketer’s knowledge about their proposition.
In addition, call recordings were provided for each lead generated, allowing South Staffordshire College’s workforce development team to be fully conversant with the opportunity.
Campaign Overview
South Staffordshire College engaged with Beanstalk to contact local businesses within a defined geographical radius close to their four campuses. This was to ensure that Beanstalk’s outreach efforts maximised engagement and increased the likelihood of successful appointments.
Beanstalk carefully synchronised our telemarketing campaigns with South Staffordshire College’s apprenticeship cohort start dates. This empowered the telemarketer to connect with local employers at the most opportune time.
In addition to finding local apprenticeship placements, we ascertained whether the employer would be interested in upskilling their existing workforce. This dual approach enabled the South Staffordshire College to meet their immediate training requirements, whilst also creating a sustainable pipeline for future growth.
A weekly review meeting was held between South Staffordshire College and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and to continue to develop the telemarketer’s knowledge about their proposition.
In addition, call recordings were provided for each lead generated, allowing South Staffordshire College’s workforce development team to be fully conversant with the opportunity.
Video Testimonial
Video Testimonial
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Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
