Introduction
Introduction
SCL Group has many years of expertise in delivering sustainable maintenance solutions to customers ranging from large corporations to SMEs.
SCL aims to proactively work with their clients by pre-planning service delivery to minimise breakdowns and prolong the life of their client’s plants and equipment.
Their service offering ranges from PAT Testing and Electrical Installation Condition Reports to full MEP Refurbishments and Facilities Management Services.
Campaign Overview
SCL wanted to generate sales appointments with Facilities Managers to provide a quote for the business’s PAT testing.
Whilst this was a low-margin service, it was used with significant effect to build a relationship with the customer, and for SCL to then upsell higher value, higher margin service having proven their service capabilities.
SCL’s sweet spot was businesses in London and the South East, with between 5,000 – 25,000 units to be tested.
Beanstalk provided data that matched SCL’s ideal customer profile, including a named contact and email address for 60%+ of the companies. This allowed email marketing to be used in conjunction with the telemarketing, where the data was split into 4 batches, and a monthly email campaign sent to one batch of the data each week.
Not only did this generate some inbound enquiries, it allowed Beanstalk’s telemarketer to call the prospect who had engaged with the email campaign by visiting SCL’s website.
This improved the ratio of calls where the telemarketer reached the decision maker, as they were more receptive to the call.
Campaign reporting provided SCL visibility of the performance metrics, and regular review meetings between SCL and Beanstalk’s telemarketer & Account Manager, provided a forum for knowledge sharing and campaign development.
The combination of highly targeted telemarketing and email marketing was a huge success, delivering SCL Group over 10,000% ROI.
Campaign Overview
SCL wanted to generate sales appointments with Facilities Managers to provide a quote for the business’s PAT testing.
Whilst this was a low-margin service, it was used with significant effect to build a relationship with the customer, and for SCL to then upsell higher value, higher margin service having proven their service capabilities.
SCL’s sweet spot was businesses in London and the South East, with between 5,000 – 25,000 units to be tested.
Beanstalk provided data that matched SCL’s ideal customer profile, including a named contact and email address for 60%+ of the companies. This allowed email marketing to be used in conjunction with the telemarketing, where the data was split into 4 batches, and a monthly email campaign sent to one batch of the data each week.
Not only did this generate some inbound enquiries, it allowed Beanstalk’s telemarketer to call the prospect who had engaged with the email campaign by visiting SCL’s website.
This improved the ratio of calls where the telemarketer reached the decision maker, as they were more receptive to the call.
Campaign reporting provided SCL visibility of the performance metrics, and regular review meetings between SCL and Beanstalk’s telemarketer & Account Manager, provided a forum for knowledge sharing and campaign development.
The combination of highly targeted telemarketing and email marketing was a huge success, delivering SCL Group over 10,000% ROI.
Video Testimonial
Video Testimonial
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
