Introduction
Introduction
Q Learning works with several leading names in the construction and engineering industries offering ‘soft skills’ training to ‘hard skills’ specialists, such as engineers and construction managers.
They offer both training courses for managers and tender/bid support in an industry increasingly focused on partnering, collaboration and engagement.
Campaign Overview
The goal was to identify medium-large construction companies with a strong presence in the UK market.
A telemarketer from our Training and Apprenticeship team was then assigned to contact these companies to see if they had training or bid support mechanisms in place and establish whether they were receiving external help.
The overarching objective of the campaign was to book face-to-face telephone appointments for Q Learning’s sales team.
Campaign Overview
The goal was to identify medium-large construction companies with a strong presence in the UK market.
A telemarketer from our Training and Apprenticeship team was then assigned to contact these companies to see if they had training or bid support mechanisms in place and establish whether they were receiving external help.
The overarching objective of the campaign was to book face-to-face telephone appointments for Q Learning’s sales team.
The Process
The Process
For this campaign, Beanstalk Marketing was asked to focus on one of Q Learning’s strongest vertical markets; medium to large companies operating in the construction and engineering sectors.
The campaign was designed to develop a big-picture overview of the relationships between the large groups of companies that dominate the industry and ascertain how each company handles both bid support services and learning and development, whether it was on an overall group level or with each sector area of the companies.
The initial stage of the campaign required Beanstalk Marketing to conduct internet-based research to establish the relationships between the various companies and groups.
Once the data set had been expanded to show the initial message had been delivered, the campaign was then tailored to reflect both the position of the prospect and the specific area of Q Learning’s services relevant to that contact.
From this point forward, Beanstalk’s focus changed from information gathering to relationship building and prioritising data as patterns emerged. This process involved constant communication between Q Learning and Beanstalk regarding data priorities, messaging, and the focus to ensure the best results.
Call recordings were provided for each lead generated, allowing Q Learning’s salesperson to be fully conversant with the opportunity.
Beanstalk’s Head of Account Management also attended monthly campaign reviews with Q Learning to ensure the campaign continued to develop and align with any changes in customer’s sales and marketing strategy.
The Outcome
Beanstalk Marketing produced 12 face-to-face appointments with key decision makers. Through Beanstalk’s calling activity, we have gained 2 qualified sales leads per week over a 15-week period, which has significantly exceeded the targets set for the campaign.
In addition, we now have an up-to-date, clear, and concise database to work from for our future marketing activities.
Director, Q Learning
The Outcome
Beanstalk Marketing produced 12 face-to-face appointments with key decision makers. Through Beanstalk’s calling activity, we have gained 2 qualified sales leads per week over a 15-week period, which has significantly exceeded the targets set for the campaign.
In addition, we now have an up-to-date, clear, and concise database to work from for our future marketing activities.
Director, Q Learning
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
