Printing.com needed a way to effectively reach Marketing Managers and Print Specifiers to boost their sales and streamline the lead generation process.

They also wanted assistance in building a database of businesses with the potential for a high ongoing print spend.

Printing.com identified telemarketing as an effective way of building an intelligent database of potential customers that can be used to develop long-term profitable relationships.

Beanstalk conducted a pre-campaign training session focused on Printing.com’s unique strengths and key selling points. This session also clarified the criteria for identifying high-potential leads versus those better suited for immediate face-to-face appointments.

We then selected a telemarketer from our Marketing & Media team with a proven track record of engaging with the right audience. This individual was skilled in conversing with Marketing Managers and Print Specifiers, ensuring they were the perfect fit for the campaign.

The campaign launched, and the telemarketer efficiently generated leads and passed them on to Printing.com’s sales team. The quick turnaround was crucial for low-value orders, allowing quotes to be provided and orders confirmed on the same day.

By identifying and targeting the right prospects, Beanstalk helped Printing.com enhance its sales process, ensuring immediate engagement and quick order confirmations. This streamlined approach not only saved time but also maximised Printing.com’s revenue potential by capturing more leads and swiftly converting them into customers.

Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.