Introduction
Introduction
Moneycorp is a leading cross-border payments business with banking licenses and operations across the entire value chain of the international payments and foreign exchange industry.
Drawing on more than four decades of industry expertise, they provide human-first, technology-enabled solutions to their clients’ challenges, bolstered by an uncompromising approach to regulatory excellence.
Campaign Overview
Moneycorp had a team of Account Executives supporting existing customers and developing new business.
Moneycorp recognised that the Account Execs that generated the most new business were those that committed the most time to new business prospecting. However, the cold-calling part of their role was the element that most of the Account Execs least enjoyed.
Beanstalk was engaged by Moneycorp to feed its Account Execs with pre-qualified leads, where the business had a forex exchange requirement, and the decision maker was interested in an exploratory discussion with Moneycorp about how they could provide an enhanced service.
Campaign Overview
Moneycorp had a team of Account Executives supporting existing customers and developing new business.
Moneycorp recognised that the Account Execs that generated the most new business were those that committed the most time to new business prospecting. However, the cold-calling part of their role was the element that most of the Account Execs least enjoyed.
Beanstalk was engaged by Moneycorp to feed its Account Execs with pre-qualified leads, where the business had a forex exchange requirement, and the decision maker was interested in an exploratory discussion with Moneycorp about how they could provide an enhanced service.
The Process
The Process
As part of the pre-campaign briefing process, a team of Beanstalk’s telemarketers undertook pre-campaign training, to ensure they understood Moneycorp’s value proposition in-depth.
Data for the campaign was provided by Moneycorp from its marketing database. By importing URNs for the data, Beanstalk were able to provide contact history and updates and new contact names and email addresses captured during the campaign.
At the start of the campaign, 4 telemarketers worked on the Moneycorp account, each for 50% of the working week. As the campaign progressed, the 2 telemarketers that performed the best were retained on a full-time basis.
Regular performance reviews were held, including reviewing call recordings, campaign performance metrics and feedback on leads, to help the telemarketers understand which leads progressed, which didn’t, and why.
The Outcome
We were delighted with Beanstalk’s commitment to understanding our products, culture, and sales approach.
We ran a trial with several telemarketing agencies for an initial lead generation project. Beanstalk’s results were consistently better than its competitors, producing some 15% more leads per day.
The results from Beanstalk’s leads provide real value to us in helping our Account Executives reach some challenging sales targets.
Marketing Manager, Moneycorp, Corporate Division
The Outcome
We were delighted with Beanstalk’s commitment to understanding our products, culture, and sales approach.
We ran a trial with several telemarketing agencies for an initial lead generation project. Beanstalk’s results were consistently better than its competitors, producing some 15% more leads per day.
The results from Beanstalk’s leads provide real value to us in helping our Account Executives reach some challenging sales targets.
Marketing Manager, Moneycorp, Corporate Division
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
