McLaren Applied has decades of experience analysing the performance of Formula 1 cars, including fuel consumption. The repetitive nature of F1 cars doing laps around a circuit mirrors the operations of haul trucks going to and from the ore face to a dumping point. By applying principles learned in Formula 1 Racing, McLaren Applied is helping mining companies realise significant fuel performance gains.

McLaren Applied’s Fuel Analytics Service can help mine operators fulfil the dual objective of improving sustainability and reducing costs, while not compromising performance. The solution provides real-time analytics-based prescriptive guidance that shows how to achieve targeted fuel performance gains.

When McLaren Applied approached Beanstalk, it didn’t have a list of target prospects or even a comprehensive list of mining companies across EMEA.

Beanstalk applied its research capabilities to build a list of mining organisations, together with contacts that might be relevant. The prospect list was sent to McLaren Applied prior to any marketing activity being undertaken to allow it to confirm the targeting was correct.

McLaren Applied’s Product & Marketing Manager briefed Beanstalk’s Account Manager and the Telemarketer assigned to work on the campaign, to help define the benefits its Fuel Analytics Service could provide for the Mining industry.

Beanstalk’s telemarketer methodically worked through the data, contacting each business and qualifying who the key decision makers and influencers were. These details were captured in Beanstalk’s CRM, alongside conversation notes, which provided valuable market insight to McLaren Applied.

Where the prospect had a relevant Load/Haul/Dump fleet, and was interested in a product demonstration, a video meeting was arranged.

Weekly activity reporting was provided throughout the campaign, alongside a bi-weekly Teams meeting between McLaren Applied and Beanstalk to discuss progress, feedback, and any iterations to be made to the messaging.