Introduction
Introduction
Khan Thornton is a firm of accountants based in Essex which has been operating for over 3 decades. They have a modern approach to accounting and utilise their experience combined with technology to deliver a personalised service to small and mid-sized businesses.
Campaign Overview
Khan Thornton had recently employed a Partner with specialist motor trade knowledge. To capitalise on this, they wanted to expand their motor trade client base and approached Beanstalk to generate introductory meetings with MDs and FDs of auto businesses within a 50-mile radius of their office.
Khan Thornton engaged with Beanstalk Marketing, who recommended an initial 3-month pilot campaign to enable them to understand how receptive the market was to its proposition.
The lead generation campaign had two primary focuses. One was to build a qualified database of key contacts within the motor trade industry. This database provided KT with a valuable resource of potential prospects, allowing them to strategically target businesses in future marketing campaigns.
The second was to generate face-to-face appointments with mid-size motor trade businesses undertaking car sales, service, or body shop activities within a 2-hour drive of the Khan Thronton offices.
Campaign Overview
Khan Thornton had recently employed a Partner with specialist motor trade knowledge. To capitalise on this, they wanted to expand their motor trade client base and approached Beanstalk to generate introductory meetings with MDs and FDs of auto businesses within a 50-mile radius of its office.
Khan Thornton engaged with Beanstalk Marketing, who recommended an initial 3-month pilot campaign to enable them to understand how receptive the market was to its proposition.
The lead generation campaign had two primary focuses. One was to build a qualified database of key contacts within the motor trade industry. This database provided KT with a valuable resource of potential prospects, allowing them to strategically target businesses in future marketing campaigns.
The second was to generate face-to-face appointments with mid-size motor trade businesses undertaking car sales, service, or body shop activities within a 2-hour drive of the Khan Thronton offices.
The Process
A telemarketer with experience generating appointments for Accountancy firms was allocated to the Khan Thornton account. Before any calls were made, Khan Thornton provided a written overview of its services and USPs and were introduced to the telemarketer to complete the briefing process.
Beanstalk sourced marketing data for the campaign for motor dealers and garages that matched Khan Thornton’s ideal customer profile.
As calls were made, the telemarketer would qualify who the decision maker was at each account and, when reaching them, would highlight how Khan Thornton’s specific motor trade expertise could benefit them.
Where the prospect was interested in reviewing their accountancy provision, an introductory face-to-face appointment was arranged.
Throughout the campaign, weekly reporting was provided and bi-weekly review meetings took place.
As the campaign progressed, Beanstalk took over responsibility for following up on appointments that had been attended to help Khan Thornton progress the meetings into clients.
The Process
A telemarketer with experience generating appointments for Accountancy firms was allocated to the Khan Thornton account. Before any calls were made, Khan Thornton provided a written overview of its services and USPs and were introduced to the telemarketer to complete the briefing process.
Beanstalk sourced marketing data for the campaign for motor dealers and garages that matched Khan Thornton’s ideal customer profile.
As calls were made, the telemarketer would qualify who the decision maker was at each account and, when reaching them, would highlight how Khan Thornton’s specific motor trade expertise could benefit them.
Where the prospect was interested in reviewing their accountancy provision, an introductory face-to-face appointment was arranged.
Throughout the campaign, weekly reporting was provided and bi-weekly review meetings took place.
As the campaign progressed, Beanstalk took over responsibility for following up on appointments that had been attended to help Khan Thornton progress the meetings into clients.
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Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
