Introduction

Introduction

Interior Panel Systems (IPSL) is the UK’s leading supplier of hygienic wall, ceiling, and floor covering solutions for hospitals, kitchens, shower areas, and other high-hygiene locations.

The Goals

DEVELOP

a database of Senior Buyers in large Public Sector and Construction businesses

ENABLE

IPSL’s sales team to spend time meeting high-value prospects, rather than spending their time trying to generate leads themselves

GROW

IPSL’s top-line sales by 20% within the first year of the campaign

The Goals

DEVELOP

a database of Senior Buyers in large Public Sector and Construction businesses

ENABLE

IPSL’s sales team to spend time meeting high-value prospects, rather than spending their time trying to generate leads themselves

GROW

IPSL’s top-line sales by 20% within the first year of the campaign

The Process

IPSL met with Beanstalk before the campaign started and provided a detailed brief on its range of products and how to position IPSL with prospects. This briefing and the telemarketer’s previous experience contacting similar prospects enabled Beanstalk to be effective from day one.

Beanstalk conducted a Key Account Mapping process on IPSL’s data to identify key decision makers, including multiple contacts per account, along with their email and LinkedIn details.

Running this project in advance of the telemarketing enabled Beanstalk to send email campaigns promoting IPSL’s solutions, which generated some strong enquiries.

By tracking which prospects opened emails and visited IPSL’s website, the telemarketer was able to focus on calling the most engaged prospects.

The benefit of using a qualified database with contact names was that the ratio of calls in which the telemarketer reached the decision maker was 75% higher than with a standard telemarketing approach.

“

“Beanstalk understands our business and most importantly, has continually generated good quality leads.

We would definitely recommend Beanstalk to anyone looking at telemarketing companies, and we plan to continue using them ourselves on a long-term basis.

”

Director
IPSL

The Process

IPSL met with Beanstalk before the campaign started and provided a detailed brief on its range of products and how to position IPSL with prospects. This briefing and the telemarketer’s previous experience contacting similar prospects enabled Beanstalk to be effective from day one.

Beanstalk conducted a Key Account Mapping process on IPSL’s data to identify key decision makers, including multiple contacts per account, along with their email and LinkedIn details.

Running this project in advance of the telemarketing enabled Beanstalk to send email campaigns promoting IPSL’s solutions, which generated some strong enquiries.

By tracking which prospects opened emails and visited IPSL’s website, the telemarketer was able to focus on calling the most engaged prospects.

The benefit of using a qualified database with contact names was that the ratio of calls in which the telemarketer reached the decision maker was 75% higher than with a standard telemarketing approach.

“

“Beanstalk understands our business and most importantly, has continually generated good quality leads.

We would definitely recommend Beanstalk to anyone looking at telemarketing companies, and we plan to continue using them ourselves on a long-term basis.

”

Director
IPSL

Enquire Today

A group photo of Beanstalk managers in a meeting

Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.

A group photo of Beanstalk managers in a meeting

Enquire Today

Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.