Introduction
Established in 2015, Infraspeak has one mission – to provide a category-busting, fully centralised Intelligent Maintenance Management Platform (IMMP) that enables Managers and organisations to streamline their facilities maintenance and optimise resource allocation.
With their Headquarters based in Portugal, they also operate in Spain, South America, and the USA, working with major household names such as Siemens, Mitsubishi Electric, and ENGIE.
Despite brand recognition in its existing operating territories, Infraspeak recognised that breaking into the UK market would be challenging, as it would be competing against established competitors.
Infraspeak wanted to develop an internal SDR function but recognised the time and management challenges of doing so. It engaged Beanstalk to provide an outsourced SDR function, as this enabled it to drive sales in the UK without delay and consider whether to build an internal SDR at a later date once value had been proven.
The Process
Before the campaign launched, a multi-tiered pre-campaign planning process was undertaken.
Beanstalk provided targeted data for the campaign, including contacts and email addresses that matched Infraspeak’s ideal customer profile. The data was segmented into 5 verticals, allowing analysis of the receptiveness of each to be measured.
An SDR with experience of generating SaaS demos with similar decision makers was assigned to Infraspeak. The SDR was fully briefed before the campaign launched, including Infraspeak providing a full product demo to them, to help them visualise the solution.
Campaign reporting was provided to Infraspeak, which was reviewed weekly between Infraspeak and Beanstalk’s Account Manager. This facilitated the ongoing development of messaging that differentiated Infraspeak vs. the most prevalent competitors the SDR came across.
Monthly email marketing campaigns were run alongside the telemarketing, with the copy written by Beanstalk and signed off by Infraspeak.
This resulted in several particularly strong inbound enquiries, where the prospect was actively in the market for a solution to a problem they were aware of.
The combination of the quality of the telemarketing, the email marketing, and strong communication resulted in a campaign that was a huge success for Infraspeak, with it deciding to extend the campaign for nearly two years, having initially only engaged Beanstalk for a six-month period.
The Process
Before the campaign launched, a multi-tiered pre-campaign planning process was undertaken.
Beanstalk provided targeted data for the campaign, including contacts and email addresses that matched Infraspeak’s ideal customer profile. The data was segmented into 5 verticals, allowing analysis of the receptiveness of each to be measured.
An SDR with experience of generating SaaS demos with similar decision makers was assigned to Infraspeak. The SDR was fully briefed before the campaign launched, including Infraspeak providing a full product demo to them, to help them visualise the solution.
Campaign reporting was provided to Infraspeak, which was reviewed weekly between Infraspeak and Beanstalk’s Account Manager. This facilitated the ongoing development of messaging that differentiated Infraspeak vs. the most prevalent competitors the SDR came across.
Monthly email marketing campaigns were run alongside the telemarketing, with the copy written by Beanstalk and signed off by Infraspeak.
This resulted in several particularly strong inbound enquiries, where the prospect was actively in the market for a solution to a problem they were aware of.
The combination of the quality of the telemarketing, the email marketing, and strong communication resulted in a campaign that was a huge success for Infraspeak, with it deciding to extend the campaign for nearly two years, having initially only engaged Beanstalk for a six-month period.
Robert Blackler
“Beanstalk have been professional throughout our partnership.
Our assigned Sales Development Representative generated some great opportunities, which have converted into six-figure deals.”
Robert Blackler
“Beanstalk have been professional throughout our partnership.
Our assigned Sales Development Representative generated some great opportunities, which have converted into six-figure deals.”
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
