Harrow College were seeking a partner to help them deliver more apprenticeships into local businesses.

Its Workforce Development Managers wore many hats and had neither the time, skills, or inclination to develop new business by directly contacting local businesses.

Beanstalk’s role was to call into local businesses, highlight the benefits of apprenticeships, and determine if the business would consider taking on an apprentice or if they have an existing member of staff that they would like to put onto an apprenticeship programme.

Harrow College also offered CPD training in a number of subjects, which were also promoted.

With a strong pedigree in apprenticeship business development, Beanstalk were able to assign a telemarketer with significant experience to work for Harrow College, 3 x morning or afternoons a week.

Harrow College provided a written brief, but as soon as they met the telemarketer, they realised they wouldn’t have to train them on apprenticeship schemes.

Beanstalk sourced a database of businesses within a 10 mile radius of Harrow College’s campuses, as these businesses would have a great awareness of Harrow College whilst making delivery of the apprenticeship support straightforward.

Email marketing campaigns were sent at regular intervals to drive inbound enquiries.

When Beanstalk’s telemarketer spoke with a prospect who was interested, they qualified if it was for upskilling or a new apprentice, took details of the role, and booked a face-to-face meeting for one of Harrow College’s Workforce Development Managers to progress the opportunity directly with the employer.

The campaign surpassed Harrow College’s expectations and was extended from an initial 6-month engagement to an ongoing lead generation programme that ran for more than two years!

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