Introduction
Introduction
GCP Facilities works in partnership with businesses across London and the South East providing a comprehensive range of cost-effective soft FM and hard FM services on either a planned preventative or purely reactive basis.
Combined with quality, flexibility and care for the environment, transparency is a cornerstone of the GCP service offering.
Campaign Overview
GCP Facilities had attempted telemarketing on two previous occasions before engaging with Beanstalk. Once with a home-based telemarketer, and once by employing a telemarketer in-house.
Both had generated some leads, but the results had been inconsistent. GCP found they were exhausting internal resources trying to train and manage their in-house telemarketer, which they neither had the time, nor the depth of expertise to do effectively.
The overarching goal of the campaign was to target businesses in areas where GCP already had existing customers, ensuring they could maintain the efficiency of their operational delivery.
GCP engaged with Beanstalk to generate sales appointments with businesses that required at least 12 hours of cleaning per week.
Campaign Overview
GCP Facilities had attempted telemarketing on two previous occasions before engaging with Beanstalk. Once with a home-based telemarketer, and once by employing a telemarketer in-house.
Both had generated some leads, but the results had been inconsistent. GCP found they were exhausting internal resources trying to train and manage their in-house telemarketer, which they neither had the time, nor the depth of expertise to do effectively.
The overarching goal of the campaign was to target businesses in areas where GCP already had existing customers, ensuring they could maintain the efficiency of their operational delivery.
GCP engaged with Beanstalk to generate sales appointments with businesses that required at least 12 hours of cleaning per week.
The Process
The Process
Given GCP’s previous experience with telemarketing, Beanstalk recognised that generating results quickly would be paramount to gaining their trust and demonstrating our capabilities. To achieve this, Beanstalk implemented an integrated campaign that consisted of telemarketing and email marketing.
During the pre-campaign briefing, we purchased a B2B database targeting businesses operating within London and the Southeast with at least 50 staff members.
Our Marketing team then produced a series of captivating sales messages which was sent out to the database on a bi-weekly basis. The email marketing efforts quickly and effectively delivered GCP’s message to a large audience of Facilities Managers, Bursars, and Office Managers.
As a result, several inbound enquiries were generated at the early stages of the campaign with prospects who were actively seeking a new cleaning company.
Beanstalk assigned an experienced telemarketer within our Facilities and B2B Support team to call the prospects who had opened the email and gone on to visit GCP’s website. Calling these warm prospects resulted in a 200% uplift in the first month’s telemarketing results.
Market intelligence gained during conversations with prospects was recorded in Beanstalk’s CRM, building a valuable database for GCP, and allowing them to personalise their ongoing marketing efforts.
The Outcome
After having mixed experiences with telemarketing, Beanstalk has provided us with a fantastic pipeline of opportunities and a robust process for generating leads over the longer term. We are so pleased with the results thus far, that we have extended our campaign for a further six months!
Managing Director – GCP Facilities
The Outcome
After having mixed experiences with telemarketing, Beanstalk has provided us with a fantastic pipeline of opportunities and a robust process for generating leads over the longer term. We are so pleased with the results thus far, that we have extended our campaign for a further six months!
Managing Director – GCP Facilities
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
