Previously, For-Sight generated leads in-house, using a combination of email marketing, channel partners, and a sales team of 2 making calls. Whilst this approach generated some leads, it was agreed that more were needed. However, they lacked the internal resource to scale the effort.

For-Sight’s Head of Marketing met with Beanstalk for a pre-campaign briefing session. This involved identifying the establishments that would most likely engage in For-Sight’s proposal and discovering their proposition’s most effective unique selling points.

It was agreed establishments that would be most engaged with their proposition would be 4 & 5* hotels with a minimum of 20 rooms.

Beanstalk assigned an experienced telemarketer from our IT and SaaS team with a personable, friendly, and engaging nature, with a prime focus on booking qualified sales appointments.

Beanstalk’s marketing team created and deployed an effective email marketing campaign to assist with the telemarketer’s efforts. This empowered them to prioritise their calling with prospects who engaged with the email campaign. Allowing for warm conversations, increasing the likelihood of generating sales appointments for For-Sight.

Market intelligence gained during conversations with prospects was recorded in Beanstalk’s CRM, building a valuable database for For-Sight, allowing them to personalise other marketing activities in the future.

Reports detailing the results of the campaign were sent, followed by a weekly review meeting on a weekly basis. This weekly review meeting involved For-Sight’s Head of Marketing, Beanstalk’s telemarketer and the account manager for the campaign. This encouraged a two-way knowledge transfer, providing feedback on the leads generated and to continue to develop the telemarketer’s knowledge about customer’s proposition.

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