Introduction
Introduction
FläktWoods is a leader in HVAC ventilation, renowned for quality, reliability, and application expertise since its incorporation in 1909. Their mission is to protect health and life by providing critical ventilation solutions for day-to-day pollution control and fire safety applications.
FläktWoods’ products and components are designed, manufactured, and tested to international quality standards, including ISO 9001, ISO 4001, and AMCA.
Thanks to their years of experience in the ventilation industry, they ensure their clients get the best solution.
Campaign Overview
Despite FläktWoods’ reputation and high usage of its products, FläktWoods’ Service Division only held 3% of the service market, estimated to be worth £72 million annually.
David Perry, the UK Sales Manager, recognised the potential to grow its market share quickly and engaged with Beanstalk to develop and deliver an integrated lead generation strategy.
FläktWoods wanted to target end users in the Government and Healthcare sectors.
Using Sales Navigator, Beanstalk built a database of relevant organisations and contacts and enhanced the data further by appending email addresses for c60% of the contacts.
A multi-series email campaign was developed, to build awareness of FläktWoods’ Service Division.
Two telemarketers with experience of generating leads with similar prospects to FläktWoods’ target market were briefed in detail. Throughout the campaign, regular communication and feedback were provided in the form of a weekly review call.
Having two telemarketers at the start of the campaign provided healthy competition, and after two months, the telemarketer that had enjoyed the most success was retained on the campaign.
Management information was regularly provided to FläktWoods’ on campaign progress, which it could circulate internally and discussed at its monthly Sales & Marketing meeting.
Campaign Overview
Despite FläktWoods’ reputation and high usage of its products, FläktWoods’ Service Division only held 3% of the service market, estimated to be worth £72 million annually.
David Perry, the UK Sales Manager, recognised the potential to grow its market share quickly and engaged with Beanstalk to develop and deliver an integrated lead generation strategy.
FläktWoods wanted to target end users in the Government and Healthcare sectors.
Using Sales Navigator, Beanstalk built a database of relevant organisations and contacts and enhanced the data further by appending email addresses for c60% of the contacts.
A multi-series email campaign was developed, to build awareness of FläktWoods’ Service Division.
Two telemarketers with experience of generating leads with similar prospects to FläktWoods’ target market were briefed in detail. Throughout the campaign, regular communication and feedback were provided in the form of a weekly review call.
Having two telemarketers at the start of the campaign provided healthy competition, and after two months, the telemarketer that had enjoyed the most success was retained on the campaign.
Management information was regularly provided to FläktWoods’ on campaign progress, which it could circulate internally and discussed at its monthly Sales & Marketing meeting.
Video Testimonial
Video Testimonial
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Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
