Introduction
Introduction
Downing Health Specialists provides business protection and private healthcare that analyses the insurance protection needs of their clients, whether a business or an individual.
They take a friendly and personalised approach to employee health benefits, specialising in Private Medical Insurance (PMI) and care deeply about building long-term relationships with their clients.
Campaign Overview
Downing Health wanted to develop an effective and professional programme to target prospective customers and generate new sales opportunities.
It was understood that they were looking to increase the amount of SME’s they work with, and as a result, decided that engaging with Beanstalk to develop an integrated lead generation campaign was the best route to market.
The initial data brief provided by Downing Health was for companies with 11-100 staff members based within the M25 to allow for face-to-face appointments to be executed effectively.
Campaign Overview
Downing Health wanted to develop an effective and professional programme to target prospective customers and generate new sales opportunities.
It was understood that they were looking to increase the amount of SME’s they work with, and as a result, decided that engaging with Beanstalk to develop an integrated lead generation campaign was the best route to market.
The initial data brief provided by Downing Health was for companies with 11-100 staff members based within the M25 to allow for face-to-face appointments to be executed effectively.
The Process
After an initial pre-campaign brief, Beanstalk assigned an experienced telemarketer with a personable, friendly, and engaging nature, with the prime focus of booking qualified sales appointments.
They began by identifying the industries and size of businesses that Downing Health was most keen to engage with and had the highest propensity to offer PMI to their staff. Beanstalk’s telemarketer captured this information to qualify and enhance the data as part of a database building project.
Once this had been established, they focused the telemarketing activity on SME’s who either had an existing policy or were considering the benefits of taking one out.
In the meantime, Beanstalk’s Marketing team set out to develop and implement a captivating, engaging email marketing programme to further support the campaign’s efforts.
Prospects that clicked within the emails were tracked, empowering the telemarketer to maximise the efficacy of generating sales appointments with warm, well-qualified leads.
A weekly review meeting was held between Downing Health and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and to continue to develop the telemarketer’s knowledge about their proposition.
In addition, call recordings were provided for each lead generated, allowing Downing Health’s sales team to be fully conversant with the opportunity.
The Process
After an initial pre-campaign brief, Beanstalk assigned an experienced telemarketer with a personable, friendly, and engaging nature, with the prime focus of booking qualified sales appointments.
They began by identifying the industries and size of businesses that Downing Health was most keen to engage with and had the highest propensity to offer PMI to their staff. Beanstalk’s telemarketer captured this information to qualify and enhance the data as part of a database building project.
Once this had been established, they focused the telemarketing activity on SME’s who either had an existing policy or were considering the benefits of taking one out.
In the meantime, Beanstalk’s Marketing team set out to develop and implement a captivating, engaging email marketing programme to further support the campaign’s efforts.
Prospects that clicked within the emails were tracked, empowering the telemarketer to maximise the efficacy of generating sales appointments with warm, well-qualified leads.
A weekly review meeting was held between Downing Health and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and to continue to develop the telemarketer’s knowledge about their proposition.
In addition, call recordings were provided for each lead generated, allowing Downing Health’s sales team to be fully conversant with the opportunity.
Sabah Saleem
“A great team at Beanstalk, who drove our campaign with passion and sincerity.
We are pleased that our decision to process with them worked out and lucky to have got Dani, Sabina, and Tina who made the campaign a success!”
Sabah Saleem
“A great team at Beanstalk, who drove our campaign with passion and sincerity.
We are pleased that our decision to process with them worked out and lucky to have got Dani, Sabina, and Tina who made the campaign a success!”
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
