Introduction
Introduction
Climate Wise is a registered CIC Not-for-Profit that empowers businesses to address climate change easily and affordably.
Their mission is to provide meaningful change by calculating and mitigating carbon footprints and improving the lives of those in the poorest communities.
They are focused on leading the way in providing both investment into climate change products as well as supporting local communities with education and lifestyle change initiatives to reduce carbon footprints.
Their passionate team is the foundation of the business, driving change through the investment of funds into carbon-reducing projects.
Campaign Overview
The main focus of Climate Wise’s campaign with Beanstalk was to increase their sales pipeline and encourage new business growth, identifying SMEs who are looking to drive their environmental policy with a variety of actions such as:
- Developing an Environmental Strategy
- Carbon calculation and mitigation, for example, planting trees for every car they sell
- Gaining B Corp Certification
- Showing the world they care about the environment
As a result, Climate Wise engaged with Beanstalk to generate Teams Meetings with key stakeholders, supporting them with developing net zero plans and generating GHG calculation reports.
Campaign Overview
The main focus of Climate Wise’s campaign with Beanstalk was to increase their sales pipeline and encourage new business growth, identifying SMEs who are looking to drive their environmental policy with a variety of actions such as:
- Developing an Environmental Strategy
- Carbon calculation and mitigation, for example, planting trees for every car they sell
- Gaining B Corp Certification
- Showing the world they care about the environment
As a result, Climate Wise engaged with Beanstalk to generate Teams Meetings with key stakeholders, supporting them with developing net zero plans and generating GHG calculation reports.
The Process
The Process
The team at Climate Wise visited Beanstalk at our offices in Southend-on-Sea to review the pre-campaign briefing materials and to develop the key sales messages that were to be delivered.
The Account Manager for Climate Wise’s campaign sourced a highly targeted data pool which consisted of Owners and Managing Directors of SMEs operating within London, Liverpool, Leeds, and Bristol, who had committed to becoming carbon neutral prior to the Government’s deadline of 2050.
Beanstalk then assigned a telemarketer from our Professional Services team who possessed personal sympathies towards environmental change and had an effective grasp of Climate Wise’s philosophies and target audience.
Market intelligence gained during conversations with prospects was recorded in Beanstalk’s CRM, building a valuable database for Climate Wise, and allowing them to personalise other marketing activities.
A weekly review meeting was held between Climate Wise and Beanstalk’s team, to discuss campaign progress, provide feedback on the leads generated, and continue to develop the telemarketer’s knowledge about Climate Wise’s proposition.
Beanstalk’s Head of Account Management also attended monthly campaign reviews with Climate Wise, to ensure the campaign continued to develop and align with any changes in their sales and marketing strategy.
Justyn Branton
“Amazing friendly service from people who look to understand your business and the drivers behind it so that they can best represent you.
Could not be happier”
Justyn Branton
“Amazing friendly service from people who look to understand your business and the drivers behind it so that they can best represent you.
Could not be happier.”
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
