Introduction
Introduction
AH Support Services (AHSS) has been a trusted name in the Facilities Management industry for over 30 years. It offers a comprehensive range of services tailored to meet the specific cleaning needs of its clients.
With a strong emphasis on professionalism and meticulous service delivery, AHSS is dedicated to managing and maintaining the daily cleaning requirements of businesses across various sectors.
Campaign Overview
AHSS engaged with Beanstalk to boost its business development efforts and achieve a year-on-year growth rate of over 10%.
The campaign was designed with several key objectives. The first objective was to generate qualified face-to-face sales appointments with businesses interested in reviewing their current cleaning arrangements.
The second was to raise awareness of AHSS among potential customers who had a structured review process to be included in tenders when their service contract was up for renewal.
Campaign Overview
AHSS engaged with Beanstalk to boost its business development efforts and achieve a year-on-year growth rate of over 10%.
The campaign was designed with several key objectives. The first objective was to generate qualified face-to-face sales appointments with businesses interested in reviewing their current cleaning arrangements.
The second was to raise awareness of AHSS among potential customers who had a structured review process to be included in tenders when their service contract was up for renewal.
The Process
We recommended an integrated lead generation strategy to maximise the effectiveness of the telemarketing campaign and ensure rapid results.
Beanstalk built a targeted database containing 5,000 contacts and email addresses of FMs, Office Managers, school Bursars, and Site Managers located in areas where AH Support Services already had customers.
Email marketing generated inbound enquiries and helped target telemarketing calls. By tracking email engagement, Beanstalk’s telemarketer could prioritise calling when service contracts were up for renewal.
Beanstalk assigned a telemarketer with extensive experience generating sales appointments with Facilities Managers. The telemarketer was thoroughly briefed on AHSS’s key selling points and the specific criteria for qualifying leads and setting appointments.
This deep understanding of the sector and the targeted email marketing strategy allowed the campaign to gain momentum quickly. Within the first month alone, over a dozen highly qualified and high-value sales meetings were secured, significantly boosting AHSS’s sales pipeline.
The Process
We recommended an integrated lead generation strategy to maximise the effectiveness of the telemarketing campaign and ensure rapid results.
Beanstalk built a targeted database containing 5,000 contacts and email addresses of FMs, Office Managers, school Bursars, and Site Managers located in areas where AH Support Services already had customers.
Email marketing generated inbound enquiries and helped target telemarketing calls. By tracking email engagement, Beanstalk’s telemarketer could prioritise calling when service contracts were up for renewal.
Beanstalk assigned a telemarketer with extensive experience generating sales appointments with Facilities Managers. The telemarketer was thoroughly briefed on AHSS’s key selling points and the specific criteria for qualifying leads and setting appointments.
This deep understanding of the sector and the targeted email marketing strategy allowed the campaign to gain momentum quickly. Within the first month alone, over a dozen highly qualified and high-value sales meetings were secured, significantly boosting AHSS’s sales pipeline.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
Enquire Today
Let us share our experience generating leads in your sector and provide a bespoke proposal for delivering an ROI-focused lead generation campaign.
