The Benefits of Marketing Automation for B2B Businesses

Marketing automation was initially adopted by corporates, but now a growing number of SMEs are following suit, having seen the benefits in lead quality, shorter sales cycles and a transition to inbound lead generation.

This Guide gives an insider’s view into:

  • What is marketing automation?
  • Why businesses are deploying it
  • The benefits it can deliver
  • What is needed to make a success of marketing automation
  • The types of business most likely to benefit from it