No matter how big or small your business is and what skills you have in-house, it’s always worth evaluating whether using an agency can help you achieve your sales and marketing objectives. There are compelling business reasons why 3rd parties have a place in many business functions. Following we highlight some areas where a Marketing Agency may help you gain competitive advantage.
The Latest Technology
Due to advances in technologies and the increasing number of ways to reach your audience, the world of marketing has changed drastically in recent years. Marketing agencies are forced to keep up with these developments so they can provide the latest solutions to their clients. And because they can they provide new solutions for a range of clients, they can offer cutting edge technology solutions at affordable rates.
Agencies are leading the revolution of marketing automation, a sophisticated piece of software that allows for marketers to deliver multi-channel marketing campaigns from one platform whilst scoring prospects interactions across the entire marketing mix. If you’re considering marketing automation or want to learn more about it, we would highly recommend speaking with an approved marketing automation agency. Click here to speak with one our marketing automation experts.
Variety of Skills
A full service marketing agency will have a multi-disciplinary team covering a range of skills. Generally these skills include:
- Strategy & Planning
- Creative & Design
- Digital Marketing
- Web Development
- HTML Email Coding
It’s unlikely that you’ll have access to all these skills in-house, or if you do you’ll certainly be paying a lot for them.
Creativity & fresh perspective
Marketing agencies work with clients across a range of industry sectors, which encourages creative thinking and sharing of ideas across varying campaigns. Whilst your people are experts in their field, being too close to something can often inhibit creativity. It can be highly beneficial to get an outsiders point of view and a marketing agency will have people who are used to thinking outside the box.
Hiring an agency instead of recruiting in-house eliminates all recruitment costs and employee overheads. By hiring an agency you can be clear on what you are paying for, agree on payment terms and campaign outcomes, so you can be sure you are getting value for money.
Agencies have no choice but to prove the outcomes of their activity. It can be more difficult to do this in-house, especially when you have built up long-term relationships with your team. Using an outsourced agency means that you can measure the return on your investment more effectively.