CITB is the Government Agency responsible for supporting the Construction Industry in the UK by developing the skills of those employed in the sector. An essential task of the CITB is to promote its activities and development programmes to businesses operating in the construction industry

• Validate existing contact names
• Capture accurate email contact information
• Identify additional, relevant contacts and their email addresses
• Profile each Account to meet CITBs classification criteria

Beanstalk worked closely with the data stakeholders at CITB to ensure project compliance with the strict data rules around data storage and different file types. This involved regular meetings with the project steering committee and preparing relevant status reports to the data consumers with the organisation.

CITB possess a large database of relevant individuals and companies totalling more than 25,000 contacts. Over time, the accuracy of the data had declined, and the database had become less effective – without maintenance, an email database can decay at a rate of 2% per month.

To continue in their aim of raising the level and quality of training for the construction workforce, CITB needed a partner who could work effectively with many internal customers as well as adhering to strict data compliance.

Beanstalk worked with CITB’s data quality and CRM team to define the data structure and format for import into their new CRM. A classification-criteria was also developed, that would enable CITBs marketing team to send relevant communications to different segments of the data.