Introduction
Anglia Ruskin University’s Business School – Lord Ashcroft International Business School (LAIBS) – is one of the largest business schools in the East of England, based in Cambridge and Chelmsford, with nearly 100 full-time teaching staff and around 7,200 students from over 100 countries.
The project management and attention to detail were exceptional. The Beanstalk team were an extension of our own in every sense and acted and responded impeccably.
Head of Admissions, Lord Ashcroft International Business School
The Goal
- Engage with students over the phone and explain the changes
- Send text messages to follow up calls and to act as a reminder for applicants to attend applicant days and/or webinars
- Send emails to also follow up calls and deliver useful information, also encouraging attendance to applicant days and/or webinars
- Inbound call handling to answer queries and/or assist applicants with relevant, reassuring information regarding the course changes
The Strategy
LAIBS were undertaking a review of their undergraduate and departmental structures, resulting in several changes. They were looking to support these changes with a multi-channel communication programme to reach current student applicants.
The aim of the programme was to explain the changes and promote further engagement through webinars and attendance to applicant days.
Selected by LAIBS to create and manage their multi-channel marketing programme, Beanstalk spent time with the LAIB team to fully understand the culture and approach of the organisation to create an authentic University interaction with the students contacted.
The Results
Over 1200 potential students were successfully contacted during the campaign, which significantly increased attendance of Open & Applicant Days. The project was completed on target and within 2 months of the initial briefing meeting.
We provided contact records to LAIBS ready formatted to allow easy import of data into the University’s contact management system.
Beanstalk provided the service without any operational impact to the admissions team during one of their busiest periods.
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