“The Beanstalk Telemarketing team are highly professional and experienced. We’re delighted with the results so far.”
Eiger FX is an international business payments and global foreign exchange risk specialist based in the City of London.
With ambitious growth plans, Eiger FX were looking for the support of a highly strategic, results-focused marketing agency to generate high quality leads and inbound sales enquiries.
The challenge for Eiger FX was finding a successful route to market. The foreign exchange market is mature and highly competitive, so even with Eiger FX’s fantastic proposition of providing first class service and offering outstanding exchange rates, reaching the right people with the right message was extremely difficult. Beanstalk have spent time to profile and build an accurate prospect database for Eiger FX, creating a highly valuable marketing asset for the business.
The campaign, which has been running for more than 6 months, includes a full range of marketing services including outbound telemarketing activity in conjunction with content distribution through a comprehensive marketing automation system and inbound marketing services.
Beanstalk use marketing automation software to enable highly targeted and personalised distribution of content to potential prospects on behalf of Eiger FX. And by tracking prospect behaviour and scoring interactions that prospects take, Beanstalk are able to follow up the most engaged prospects with outbound telemarketing calling. This strategy is cost effective and delivers results.
Lead Generation Campaign Results
The campaign has generated 20 high quality sales opportunities so far, creating a healthy sales pipeline for Eiger FX.
As a result of a successful start to the campaign, Beanstalk are now working with Eiger FX to explore new markets, such as international property.
What Eiger FX Say About Beanstalk
“The Beanstalk Telemarketing team are highly professional and experienced. They took the time to fully understand our business and the benefits that we are able to provide to our customers. I am confident that they are representing us in a positive light, and the results speak for themselves
Beanstalk have really helped us focus our content marketing strategy. With their support we now regularly create new pieces of content, in the form of white papers, articles and infographics. Beanstalk have helped us get our brand out in the market by distributing our content as well as creating well-designed landing pages to generate inbound leads through our website.
We’re delighted with the results so far, and just hope those leads keep coming!”