Beanstalk generate high-quality leads that Moneycorp’s Brokers can convert into new customers

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Introduction

Moneycorp is a UK-based company offering foreign exchange and international payment services to individual and corporate customers.

We were delighted with the commitment from Beanstalk to understand our products, culture and sales approach. Beanstalk’s results were consistently better than its competitors, producing some 15% more leads per day.

Campaign Objectives

Moneycorp has a highly skilled team of Brokers who negotiate deals with clients over the phone on a range of complex financial products.

Moneycorp wanted a third-party Telemarketing agency to generate and pass through qualified leads to its Brokers to ensure their time is spend productively, negotiating with prospects that have a significant account value – not cold calling themselves.

The Strategy

Beanstalk undertook a data profiling exercise of Moneycorp’s existing customers to identify the type and size of businesses most likely to have a requirement for Moneycorp’s service.

A prospect database was sourced, with the name of the Finance Director or MD where possible.

Three telemarketers from Beanstalk’s Professional Services team undertook in-depth pre-campaign training, including spending a day onsite at Moneycorp’s Mayfair offices.

Their previous experience in discussing financial products with senior finance contacts, coupled with the investment in training, enabled Beanstalk to hit the ground running, and ensured strict quality control criteria for leads was met from day one.

Achieved success using:

The Results

  • 15%More Leads Than Competitors
  • 6 MonthCampaign Extension After Initial Pilot

“We were delighted with the commitment from Beanstalk to understand our products, culture and sales approach. This included their team undertaking a training session at our office.

We ran a trial with several telemarketing agencies for an initial lead generation project. Beanstalk’s results were consistently better than its competitors, producing some 15% more leads per day.
The results from Beanstalk’s calls provides real value to us in helping our Brokers reach some challenging sales targets.”

Marketing Manager, Moneycorp, Corporate Division

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See the Beanstalk Team in Action

CONTACT US TODAY TO FIND OUT HOW WE CAN GENERATE SALES-READY LEADS FOR YOU

Our Lead Generation Services Include

Fuelling your sales pipeline. Our intelligent B2B telemarketing campaigns generate high quality leads and web demos.
Generating qualified, face-to-face appointments with key decision makers at your companies you want to win business from.
Building comprehensive data of key decision makers, their email addresses, and account profiling at your prospect accounts.
Achieve 54% greater lead generation ROI through multi-channel marketing across content marketing, digital, email marketing and professional telemarketing.

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