Sales Pipeline building for Environmental Strategy provider

The main focus of Climate Wise’s campaign with Beanstalk was to increase their sales pipeline and encourage new business growth

Campaign Highlights

  • 21 Leadsin 1st 4 months
  • £20k Pipelinein 1st 4 months

Campaign resource increased from month 4

5* Google review given by Climate Wise Managing Director

Plans to review campaign and double resource again after month 6

Additional campaigns generated by way of referral following positive engagement


Climate Wise is a registered CIC Non-for Profit that allows businesses to address climate change easily and affordably. Their mission is to provide meaningful change by calculating and mitigating carbon footprints and improving the lives of those in the poorest communities. They are a global solution focused on leading the way in providing both investment into climate change products as well as supporting local communities with education and lifestyle change initiatives to reduce the footprints being generated piece by piece. Their passionate team is the foundation of the business, driving change through the investment of funds into carbon-reducing projects.

Campaign Background and Objectives

The main focus of Climate Wise’s campaign with Beanstalk was to increase their sales pipeline and encourage new business growth, identifying SMEs who are looking to drive their environmental policy with a variety of actions such as:

  • Developing an Environmental Strategy
  • Carbon Calculation and mitigation (e.g. planting trees for every burger or car they sell)
  • Gaining B Corp Certification
  • Showing the world they care about the environment – employees and customers.

Due to the strong environmental care, Climate Wise engaged with Beanstalk to set up Teams meetings with key stakeholders supporting them with developing net zero plans, generating GHG calculation reports and supporting staff retention and recruitment through positive action.

At Climate Wise, we’ve been thrilled with the professional and friendly service provided by Beanstalk. Their expert approach to generating new leads has been instrumental in advancing our mission

The Strategy

  • Integrated telemarketing and email marketing to c3k contacts with scope to expand in the future
  • Highly targeted data pool of Owners/MDs of SMEs in 4 key areas of the UK (London, Liverpool, Leeds & Bristol) who have committed to becoming carbon neutral prior to the Governments deadline of 2050
  • Assign a Telemarketer with sympathies towards environmental change and with an understanding of Climate Wise’s philosophies and target audience
  • Weekly communications with the telemarketer to ensure two-way knowledge transfer, objection handling and campaign success

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