Operating across the UK, France and Ireland, Printing.com offers a broad product range of print solutions including leaflets, booklets, postcards, promotional cards, invitations, letterheads and business cards to consumers and small and medium sized companies.
The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.
- Generate leads where the prospect had an immediate printing requirement
- Build a database of businesses with the potential for a high ongoing print spend
- Generate sales appointments with Buyers in businesses with a print spend above an agreed criteria
Beanstalk selected a telemarketer to work on the Printing.com campaign from its Print & Marketing team that had a strong grounding in engaging with Marketing Managers and Print Specifiers.
A pre-campaign training session was run to define Printing.com’s strengths, key selling points and criteria for where a lead should be generated vs. those where a face-to-face appointment should be arranged.
As leads were generated, these were immediately passed to Printing.com’s sales team, as for low-value orders, often a quote could be provided, and an order confirmed on the same day.
Achieved success using:
- 1,200%Campaign ROI
- 59Leads from an initial 3 month campaign
- 527Decision Maker Conversation
“The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.
Payback was achieved within 2 months, with some customers that will have a considerable spend with us in future.
We’ll do more telemarketing with Beanstalk and have recommended them to several of our customers.”
See the Beanstalk Team in Action
CONTACT US TODAY TO FIND OUT HOW WE CAN GENERATE SALES-READY LEADS FOR YOU
Our Lead Generation Services Include
More Success Stories
C3imaging – Connecting with Dormant Customers & Generating New Leads
“Beanstalk helped produce good quality appointments for our sales team. They opened doors with some big names that were targeted from scratch.”
Premier Print – Integrated Lead Generation
“Beanstalk are extremely clever in their approach to lead generation. Their telemarketers are calling the most engaged prospects, and as a result, we are continually growing our customer base from their leads.”