Introduction
Operating across the UK, France and Ireland, Printing.com offers a broad product range of print solutions including leaflets, booklets, postcards, promotional cards, invitations, letterheads and business cards to consumers and small and medium sized companies.
The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.
Director, Printing.com
Campaign Objectives
- Generate leads where the prospect had an immediate printing requirement
- Build a database of businesses with the potential for a high ongoing print spend
- Generate sales appointments with Buyers in businesses with a print spend above an agreed criteria
The Strategy
Beanstalk selected a telemarketer to work on the Printing.com campaign from its Print & Marketing team that had a strong grounding in engaging with Marketing Managers and Print Specifiers.
A pre-campaign training session was run to define Printing.com’s strengths, key selling points and criteria for where a lead should be generated vs. those where a face-to-face appointment should be arranged.
As leads were generated, these were immediately passed to Printing.com’s sales team, as for low-value orders, often a quote could be provided, and an order confirmed on the same day.
The Results
- 1,200%Campaign ROI
- 59Leads from an initial 3 month campaign
- 527Decision Maker Conversation
“The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.
Payback was achieved within 2 months, with some customers that will have a considerable spend with us in future.
We’ll do more telemarketing with Beanstalk and have recommended them to several of our customers.”
Director, Printing.com
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See the Beanstalk Team in Action
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