Beanstalk deliver payback within 2 months for Printing.com with an overall ROI of 1,200%

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Introduction

Operating across the UK, France and Ireland, Printing.com offers a broad product range of print solutions including leaflets, booklets, postcards, promotional cards, invitations, letterheads and business cards to consumers and small and medium sized companies.

The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.

Director, Printing.com

Campaign Objectives

  • Generate leads where the prospect had an immediate printing requirement
  • Build a database of businesses with the potential for a high ongoing print spend
  • Generate sales appointments with Buyers in businesses with a print spend above an agreed criteria

The Strategy

Beanstalk selected a telemarketer to work on the Printing.com campaign from its Print & Marketing team that had a strong grounding in engaging with Marketing Managers and Print Specifiers.

A pre-campaign training session was run to define Printing.com’s strengths, key selling points and criteria for where a lead should be generated vs. those where a face-to-face appointment should be arranged.

As leads were generated, these were immediately passed to Printing.com’s sales team, as for low-value orders, often a quote could be provided, and an order confirmed on the same day.

Achieved success using:

The Results

  • 1,200%Campaign ROI
  • 59Leads from an initial 3 month campaign
  • 527Decision Maker Conversation

“The team at Beanstalk did a fantastic job of understanding our requirements and delivered a service that more than met our objectives. The telemarketer working on our behalf had a good knowledge of the Print market, which helped them generate some really good quality leads for us.

Payback was achieved within 2 months, with some customers that will have a considerable spend with us in future.

We’ll do more telemarketing with Beanstalk and have recommended them to several of our customers.”

Director, Printing.com

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See the Beanstalk Team in Action

CONTACT US TODAY TO FIND OUT HOW WE CAN GENERATE SALES-READY LEADS FOR YOU

Our Lead Generation Services Include

Fuelling your sales pipeline. Our intelligent B2B telemarketing campaigns generate high quality leads and web demos.
Generating qualified, face-to-face appointments with key decision makers at your companies you want to win business from.
Building comprehensive data of key decision makers, their email addresses, and account profiling at your prospect accounts.
Achieve 54% greater lead generation ROI through multi-channel marketing across content marketing, digital, email marketing and professional telemarketing.

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