“Payback was achieved within a couple of months and the new customers are continuing to generate revenue. We’ll do more telemarketing campaigns with Beanstalk and would be more than happy to recommend them.”
Operating across the UK, France and Ireland, Printing.com offers a broad product range of print solutions including leaflets, booklets, postcards, promotional cards, invitations, letterheads and business cards to consumers and small and medium sized companies.
Printing.com wanted to generate new customers and so developed a very specific brief that included which type of company to target, what qualified as a lead and what data they wanted the telemarketers to capture.
They asked Beanstalk to provide them with well qualified, high potential sales leads for their sales team to take further and convert to customers.
Lead Generation Campaign Results
“All of the sales leads we received met our criteria set out before the campaign started.
Where leads were obtained, they all led to a genuine sales opportunity where a significant proportion was converted.“
What Printing.com Say About Beanstalk
“The telemarketers at Beanstalk did a fantastic job of understanding our requirements and very quickly launched a campaign that more than met our objectives. All the telemarketers working on our behalf had a good knowledge of our products and services to help them generate good quality sales leads for us.
The communication from Beanstalk was fantastic and we were kept in the loop through every step of the campaign. We received regular updates from the telemarketers and also received a call from them when they had a sales lead for us, so that we could call them the same day. As well as receiving a call we also had all of the call information sent to us immediately to prepare us further for our next step conversation with the prospect.”