EyeC UK is the market leading solution for ensuring printing quality throughout the entire production process. Its artwork and print proofing and inspection systems are used worldwide by pharmaceutical, food and drink, and branded goods companies to improve the quality of their printed products.

• Develop a multi-channel campaign to generate sales appointments and web demonstrations
• Capture account profiling and contact level data
• Increase brand awareness and drive website visitor numbers

EyeC were facing a major challenge; most of its potential customers didn’t know that EyeC or its solution existed, so the cost and time that would be needed to raise market awareness and drive inbound leads would be considerable.

To overcome this challenge, EyeC were looking for a partner to help generate new business by generating a flow of quality leads within its core target market.

EyeC chose Beanstalk to undertake this project, to engage and qualify decision makers using multiple channels – telemarketing, email marketing and remarketing.

At the outset of the campaign, Beanstalk undertook an in-depth briefing process to fully understand EyeC’s key sales messages. A weekly review call between EyeC and the telemarketer helped to continue to build product knowledge, whilst enabling EyeC to gain valuable feedback and market intelligence.