Beanstalk help McLaren Applied penetrate a new market

12 qualified leads generated for Analytics-as-a-service solution in the Mining industry

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Introduction

McLaren Applied is a technology business that was formerly part of the McLaren Group of companies, which includes McLaren Automotive and McLaren Racing.

Beanstalk helped us take our Analytics-as-a-service solution into the Mining sector across EMEA.

They went above and beyond and surpassed our expectations on many levels

 

Head of Marketing, McLaren Applied

Campaign Objectives

  • Penetrate a new market – Global Mining businesses – for McLaren Applied’s Analytics-as-a-service solution
  • Build a database of companies with LHD fleets and identify Decision Makers
  • Generate leads with businesses looking to reduce fuel consumption within their Load-Haul-Dump fleets

Campaign Delivery

Beanstalk applied its extensive research capabilities to identify mining organisations across EMEA and fed this data back to McLaren Applied for approval.

A pre-campaign briefing process was undertaken between McLaren Applied’s Product & Marketing Managers, Beanstalk’s Account Manager and the Telemarketer that was assigned to the account.

This involved a demo of McLaren Applied’s technology, and a detailed discussion about prospects’ potential current situations and the benefits McLaren’s Analytics-as-a-service solution provides.

What became evident during this briefing was that McLaren Applied themselves were not entirely clear on how receptive the target market would be, or how they might currently be monitoring and analysing fleet fuel consumption.

It was agreed that in addition to weekly report, a bi-weekly call between Beanstalk and the stakeholders at McLaren Applied would benefit both parties, enabling agile learning.

The Results

  • 12Web Meetings Generated
  • 72Decision Maker Conversations
  • 107Companies Qualified

“Beanstalk have helped us understand the potential for our Analytics-as-a-service solution in a new market.

The prospects that we gave the product demos to were well-qualified and had a genuine interest in our solution.

We’d like to thank Adrian & Ed for their help on the campaign; they went above and beyond and surpassed our expectations on many levels.”

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