McLaren Applied is a technology business that was formerly part of the McLaren Group of companies, which includes McLaren Automotive and McLaren Racing.

• Penetrate a new market – Global Mining businesses – for McLaren Applied’s Analytics-as-a-service solution
• Build a database of companies with LHD fleets and identify Decision Makers
• Generate leads with businesses looking to reduce fuel consumption within their Load-Haul-Dump fleets

Beanstalk applied its extensive research capabilities to identify mining organisations across EMEA and fed this data back to McLaren Applied for approval.

A pre-campaign briefing process was undertaken between McLaren Applied’s Product & Marketing Managers, Beanstalk’s Account Manager and the Telemarketer that was assigned to the account.

This involved a demo of McLaren Applied’s technology, and a detailed discussion about prospects’ potential current situations and the benefits McLaren’s Analytics-as-a-service solution provides.

What became evident during this briefing was that McLaren Applied themselves were not entirely clear on how receptive the target market would be, or how they might currently be monitoring and analysing fleet fuel consumption.

It was agreed that in addition to weekly report, a bi-weekly call between Beanstalk and the stakeholders at McLaren Applied would benefit both parties, enabling agile learning.