Sales Appointment Campaign for AH Support Services

Delivering a £500k pipeline within 6 months with 30% of Appointments Converting to Customers.

ah support service logo

Introduction

AH Support Services provide a wide array of Cleaning, Waste Management and Facilities Support Services.

Campaign Objectives

  • Help AH Support achieve 10%+ year-on-year growth
  • Generate qualified sales appointments for AH Support’s Cleaning and FM services
  • Raise awareness of AH Support and build a database of Facilities contacts

Beanstalk have absolutely delivered on every level. We’ve got into some companies that we’ve wanted to for years but never managed to get close to through our own sales efforts. And we are winning more business from the leads than I thought we would, which is a testament to the quality of the leads.

Managing Director, AH Support Services

The Strategy

To enable the telemarketing to be as effective as possible, as quickly as possible, Beanstalk recommended an integrated lead generation strategy, that included copy writing of blogs and articles that would interest Facilities contacts, and sales messages to generate inbound enquiries.

A significant database was purchased, comprising some 5,000 contacts and email addresses, which enable regular email marketing of the blogs, articles and sales messages. This helped to build awareness of AH Support quickly, with Beanstalk’s sophisticated email technology able to track which prospects were most engaged with the content and AH Support’s website.

A telemarketer with several years’ experience of generating sales appointments for Cleaning and Facilities services businesses was assigned to AH Support’s Account, and thoroughly briefed on the criteria for leads & appointments, and AH Support’s key selling points.

This combination of a telemarketer with significant FM sector experience, content and email, enabled Beanstalk to target their calls to the prospects that were most likely to be interested.  This enabled the campaign to be highly effective within a matter of weeks, with over a dozen highly qualified, high-value sales meetings booked within the first month alone.

The Results

  • £500kSales
    Pipeline
  • 30%Conversion of Appointments to Customers
  • 400%Increase in Website Visitors

The lead nurturing by content creation and email marketing made a significant impact in creating awareness of AH Support Services to its target audience.

This helped the telemarketing performance, with decision maker contact rates 20% above average, and most importantly, enabled Beanstalk’s telemarketer to secure a qualified lead approximately every 87 calls.

With some major customer wins and a strong pipeline, AH Support are set to smash their annual growth target, fuelled by new contract wins as a direct result of Beanstalk’s lead generation services.

“Beanstalk have absolutely delivered on every level. We’ve got into some companies that we’ve wanted to for years but never managed to get close to through our own sales efforts. And we are winning more business from the leads than I thought we would, which is a testament to the quality of the leads.”

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