We are very pleased to say that our marketing seminar held at The DMA on the 26th November was a success. We had an excellent turn-out of marketing professionals and business owners who heard our experts speak about buyer behaviour and how we can better connect with prospects using the latest technology.
We would like to thank our key note speaker, Anthony Seymour from Act-On who spoke about how marketing automation technology can improve the effectiveness of campaign delivery.
Beanstalk Smart Digital Marketing for Growth Event
We gathered some valuable insights from delegates who attended the event, which we have shared below:
Almost 70% of marketers say that their biggest challenge is generating high quality leads
Less than 30% of delegates are currently using Marketing Automation to deliver their marketing strategy
The most popular marketing channel for lead generation is Email Marketing (23%), closely followed by Content Marketing (21%) and Social Media (20%).
If you missed any of our events in 2015, we are making a condensed online presentation available for you to gain valuable insight into buyer behaviour and how lead nurturing could generate higher quality opportunities that will convert into sales.