Lead Generation – Old Dog, New Tricks

Lead Generation is the top priority for 76% of B2B marketers. It fuels sales and drives growth. Many traditional lead generation techniques and channels have stood the test of time, despite the rise of digital and other new marketing channels.

A recent survey by The Direct Marketing Association reported that for every £1 spent on telemarketing, £11 of revenue was generated. And email marketing was ranked as the most cost-effective lead generation channel. How can this be the case when Buyers engage later in the buying cycle and undertake more of their own research?

In this Guide we explore:

  • How changing time have affected traditional lead generation mechanisms
  • The effect brand awareness has on lead generation results
  • What the future holds for lead generation