How to Build a Content Marketing Plan

With traditional marketing communications becoming less effective, marketers need to find creative ways to communicate with their prospects by providing useful and engaging content.

By 2016 more than 50% of marketers time will be spent on content marketing. But despite this statistic, many marketing professionals still do not feel they have a strategic plan for their content marketing activity.

We’ve gone back to basics and explore the fundamentals behind all marketing activity, to:

• Deliver the right message
• At the right time
• To the right people
• In the right place

This Guide explores the key elements to developing a successful content marketing plan that will generate and nurture leads through to sales conversion.