With traditional marketing communications becoming less effective, marketers need to find creative ways to communicate with their prospects by providing useful and engaging content.
By 2016 more than 50% of marketers time will be spent on content marketing. But despite this statistic, many marketing professionals still do not feel they have a strategic plan for their content marketing activity.
We’ve gone back to basics and explore the fundamentals behind all marketing activity, to:
- Deliver the right message
- At the right time
- To the right people
- In the right place
This Guide explores the key elements to developing a successful content marketing plan that will generate and nurture leads through to sales conversion.