How Google Remarketing Works with Lead Generation

Have you felt that a company was following you as you browse the internet?

As you move from your favourite new site to a web store, to an online trade magazine you see a Banner Ad for a company you recognise from a website you previously visited when looking for a product or services.

That’s Google Remarketing!  It’s a way to boost the effectiveness of all of your sales, marketing and lead generation activity.

Having driven visitors to your website by investing time, effort and money, Google Remarketing continues to keep you front-of-mind, which is vital in B2B environments where the buying cycle is often long.

A Google Remarketing Banner Ad with your business name, logo and strapline, that links back to your website is displayed to previous visitors to your website, as they browse the internet.

Remarketing ProcessThe benefit of Google Marketing lies in strengthening brand awareness, and integrating it alongside lead nurturing and lead generation activity can dramatically improve the ROI from a campaign.

Increasing brand awareness helps Telemarketers to reach more prospects, engage in warmer conversations, and therefore generate more leads.