Although many B2B businesses recognise that they should run a lead nurturing program, the reality is that many businesses still haven’t adopted lead nurturing in the way they should.
While telemarketing is an effective channel for B2B business development and lead generation.
This is particularly so in the SME market, where lead generation is often a high priority.
Yet lead nurturing makes lead generation more effective.
With 70% of sales being won by businesses where the Buyer was already aware of the supplier BEFORE the sales process begun, the benefits of lead nurturing are clear.
This guide provides an overview into how SMEs can implement a lead nurturing program, that will make their lead generation more effective whilst delivering significant improvements in lead quality.