Call Us0345 474 2047 Email Usinfo@beanstalkmarketing.co.uk

White Papers

White Paper: Creating a B2B Lead Generation Machine

b2b-lead-gen-machine-featured1

Whether you’re a Business Owner and therefore funding the activity, a Salesperson who wants more and/or better quality leads, or a Marketer who is under pressure to generate leads, the likelihood is that you’ll be unanimous in agreeing that lead generation isn’t always easy. Within this White Paper we explore how SMEs can develop a sustainable process for generating inbound and outbound leads.
Creating a B2B Lead Generation Machine

White Paper: The Beanstalk Guide to Marketing Automation

White Paper: The Beanstalk Guide to Marketing Automation

There are a number of guides out there about Marketing Automation. We’ve called this one ‘The Beanstalk Guide’ because it’s our guide from a marketing user’s perspective, not from the software vendors’ perspective.

Marketing Automation provides a way of making marketing communications scalable, timely, highly personalised and more relevant, since they’re driven by the behaviour of each individual prospect.

It’s not magic, but with the right strategy it can be a very effective tool.
The Guide to Marketing Automation