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Creating a B2B Lead Generation Machine

Guide: Generating a B2B Lead Generation Machine

Whether you’re a Business Owner and therefore funding the activity, a Salesperson who wants more and/or better quality leads, or a Marketer who is under pressure to generate leads, the likelihood is that you’ll be unanimous in agreeing that lead generation isn’t always easy. Within this Guide we explore how SMEs can develop a sustainable process for generating inbound and outbound leads.
Creating a B2B Lead Generation Machine

The Beanstalk Guide to Marketing Automation

Guide: The Beanstalk Guide to Marketing Automation

There are a number of guides out there about Marketing Automation. We’ve called this one ‘The Beanstalk Guide’ because it’s our guide from a marketing user’s perspective, not from the software vendors’ perspective.

Marketing Automation provides a way of making marketing communications scalable, timely, highly personalised and more relevant, since they’re driven by the behaviour of each individual prospect.

It’s not magic, but with the right strategy it can be a very effective tool.
The Guide to Marketing Automation

Round Peg in a Round Hole

Guide: Round Peg in a Round Hole

How Telemarketing can Supercharge Your Marketing Automation Campaign

The digital age has altered the B2B buying process dramatically. With so many channels to reach buyers, we explore the role that telemarketing has to play in the marketing mix.
Round Peg in a Round Hole