About This Guide
The digital age has altered the B2B buying process dramatically.
With Marketing Automation now playing a major role in content distribution and B2B lead generation, we explore the role that Telemarketing has to play in feeding Marketing Automation programmes with fresh, accurate Marketing Qualified Leads.
This Guide Explains
- How and why the B2B buying process has changed
- The role telemarketing should now play in the Marketing Mix
- How you can utilise telemarketing to build detailed information about your prospects
- How integrating telemarketing into your campaigns can deliver high quality sales qualified leads for your business