The Beanstalk Guide to Marketing Automation

Read this guide if you:

  • Run or work for a B2B business
  • Want to cut through the software vendors’ sales hype and understand what marketing automation will and won’t actually do
  • Are serious about increasing sales revenue
  • Want to improve the results from your lead generation activity

About This Guide

There are a number of guides out there about Marketing Automation. We’ve called this one ‘The Beanstalk Guide’ because it’s our guide from a marketing user’s perspective, not from the software vendors’ perspective.

Marketing Automation provides a way of making marketing communications scalable, timely, highly personalised and more relevant, since they’re driven by the behaviour of each individual prospect.

It’s not magic, but with the right strategy it can be a very effective tool.
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Related Guides:

Guide: 7 Tips for Successful Marketing AutomationGuide: 8 Common Marketing Automation Mistakes