About This White Paper
There are a number of guides out there about Marketing Automation. We’ve called this one ‘The Beanstalk Guide’ because it’s our guide from a marketing user’s perspective, not from the software vendors’ perspective.
Marketing Automation provides a way of making marketing communications scalable, timely, highly personalised and more relevant, since they’re driven by the behaviour of each individual prospect.
It’s not magic, but with the right strategy it can be a very effective tool.
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