Guides

Lead Generation – Old Dog, New Tricks

Lead Generation is the top priority for 76% of B2B marketers. It fuels sales and drives growth. Many traditional lead generation techniques and channels have stood the test of time, despite the rise of digital... View Article
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How to Build a Content Marketing Plan

With traditional marketing communications becoming less effective, marketers need to find creative ways to communicate with their prospects by providing useful and engaging content. By 2016 more than 50% of marketers time will be spent... View Article
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Supercharge Your Digital Marketing with Telemarketing

The digital age has brought with it new ways to engage and interact with prospects. Whilst B2B buyers are now carrying out research online before engaging directly with any suppliers, marketers are now being tasked... View Article
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The Benefits of Marketing Automation for B2B SMEs

Marketing automation was initially adopted by corporates, but now a growing number of SMEs are following suit, having seen the benefits in lead quality, shorter sales cycles and a transition to inbound lead generation. This... View Article
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Integrating Lead Nurturing with Lead Generation

Although many B2B businesses recognise that they should run a lead nurturing program, the reality is that many businesses still haven’t adopted lead nurturing in the way they should. While telemarketing is an effective channel... View Article
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Creating a B2B Lead Generation Machine

Whether you’re a Business Owner and therefore funding the activity, a Salesperson who wants more and/or better quality leads, or a Marketer who is under pressure to generate leads, the likelihood is that you’ll be... View Article
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The New Rules of The Game

The B2B Landscape has changed. Selling to businesses is getting tougher. Evolution in the B2B landscape is happening at an alarming rate and meeting sales targets is one of the biggest daily challenges you could... View Article
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