Guides

The DMA recently revealed that for every £1 invested in Telemarketing, £11 of revenue is generated. This guide gives valuable insight into Telemarketing best practice, and how to use an integrated approach across data, content... View Article

Lead Generation is often high priority, particularly for SME businesses. There is a compelling business case to run lead nurturing alongside lead generation, as lead nurturing improves the effectiveness of lead generation, and increases the... View Article

Whether you’re a Business Owner and therefore funding the activity, a Salesperson who wants more and/or better quality leads, or a Marketer who is under pressure to generate leads, the likelihood is that you’ll be... View Article

Making B2B Telemarketing Effective In a marketing world where the hot topics are digital, social media, and content; human interaction still lies at the heart of successful business development. Read this Guide to find out:... View Article

Lead Generation is the top priority for 76% of B2B marketers. It fuels sales and drives growth. Many traditional lead generation techniques and channels have stood the test of time, despite the rise of digital... View Article

The B2B Landscape has changed. Selling to businesses is getting tougher. Evolution in the B2B landscape is happening at an alarming rate and meeting sales targets is one of the biggest daily challenges you could... View Article

Marketing automation was initially adopted by corporates, but now a growing number of SMEs are following suit, having seen the benefits in lead quality, shorter sales cycles and a transition to inbound lead generation. This... View Article

With traditional marketing communications becoming less effective, marketers need to find creative ways to communicate with their prospects by providing useful and engaging content. By 2016 more than 50% of marketers time will be spent... View Article

How Telemarketing Fits With Modern B2B Marketing With so many channels to reach buyers, we explore the role that telemarketing has to play in the marketing mix. Read this Guide to learn: How and why... View Article