Articles

In the highly competitive B2B marketing landscape, how do you make sure your message is heard? The answer is by delivering personalised, relevant messages that resonate with your target audience. The first step therefore is… View Article

Do you find you can generate leads but struggle to convert them? This is often the case when leads generated by Marketing are passed over to Sales to close and at that point Marketing’s job... View Article

It’s common in organisations to find a divide between sales and marketing. Objectives and goals often conflict between these functions. Marketing want to generate as many leads as possible and sales will only follow up… View Article

If it is not the best price, what does your Buyer really want from you? A recent Buyersphere survey revealed that although B2B buyers say they are looking for the best price, they end up… View Article

Understanding your buyer is key to successfully growing your B2B business. We have seen a change in recent years in the way that B2B buyers behave, how they research suppliers and how they make a… View Article

Email marketing can be a highly effective marketing channel in generating leads. In fact, according to a 2016 survey by B2B Marketing magazine, email was ranked the No.1 channel for lead volumes, ahead of telemarketing… View Article

Digital and social media channels are the new and trendy ways to connect with potential customers. But, what about having a conversation? If you are going to invest time and money into a telemarketing campaign,… View Article

Telemarketing is a highly effective way to generate new opportunities for many B2B sectors. Recent research by B2B marketing on the views of senior marketers and sales leaders within B2B organisations shows telemarketing and email… View Article

As we start the new year it’s time to reflect on how much has changed in marketing during the last year. The new technologies available to us and the new ways in which we can… View Article