Articles

Should You Consider Using a Marketing Agency?

No matter how big or small your business is and what skills you have in-house, it’s always worth evaluating whether using an agency can help you achieve your sales and marketing objectives. There are compelling… View Article
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How to Build Landing Pages that Convert

In the past, making changes to a website was a costly task, requiring design and coding expertise to complete. But with new technology, such as Marketing Automation, creating new landing pages and adding new content… View Article
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8 Common Marketing Automation Mistakes

If you’re considering implementing marketing automation, you probably have a good understanding of the benefits of the technology. You’ve probably heard that it can: Increase qualified leads by 451% Increase conversion rates by 53% Decrease… View Article
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Should you be using Marketing Automation?

If you are a marketer or own a B2B business you will have probably heard of the term marketing automation. Marketing automation is technology that as the name implies, automates marketing actions. Much of a… View Article
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The Marketing World – Yesterday, Today and Tomorrow

The B2B landscape has changed dramatically in recent years. With information so readily available online, the role and respective importance of the marketer and the salesperson has evolved. With buyers engaging with potential new suppliers… View Article
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Enrich your Marketing Database and Get More Leads

Many businesses don’t fully understand the benefit of ensuring their marketing data is good quality, up-to-date and as rich as possible. Yet a good quality database is a valuable asset that’s essential for delivering effective… View Article
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Getting to Know Your Prospects

In the highly competitive B2B marketing landscape, how do you make sure your message is heard? The answer is by delivering personalised, relevant messages that resonate with your target audience. The first step therefore is… View Article
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Don’t Ignore Your Leads… Nurture Them

Do you find you can generate leads but struggle to convert them? This is often the case when leads generated by Marketing are passed over to Sales to close and at that point Marketing’s job... View Article
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5 Tips to Get Sales and Marketing Working Together

It’s common in organisations to find a divide between sales and marketing. Objectives and goals often conflict between these functions. Marketing want to generate as many leads as possible and sales will only follow up… View Article
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