Articles

Brains not tech is the secret to Marketing ROI

Many businesses have recognised that embracing modern marketing technology can help to drive business growth. Sophisticated marketing technology can help us understand a buyer’s journey and their engagement, target them precisely and automate personal messaging… View Article
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Why the Human Touch Still Counts

Our shopping habits have changed in recent years. A few years ago for most consumers, convenience was the key driver. Large supermarkets that have everything we need and there has been an increase in online... View Article
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Is Marketing Technology Helping your Competitors Get Ahead?

Lead-nurturing using marketing technology suits B2B businesses to a tee, as the transaction or customer lifetime value is significant, yet the buying cycle is lengthy. 2015 saw small to medium sized B2B businesses starting to... View Article
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Why Choose an Agency to Manage your Marketing Automation

Marketing Automation software is becoming increasingly popular in B2B businesses. In fact, 25% of fortune 500 B2B businesses and 12% of SMEs are using it. Results from a recent survey conducted by Beanstalk of B2B... View Article
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The Power of Telemarketing in the Digital Age

Traditional marketing methods such as direct mail, email marketing and telemarketing have been joined by an ever-growing number of alternate channels such as content marketing, social media and marketing automation. Despite the increase in marketing... View Article
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Are you Content with your Content?

Content marketing has grown in popularity amongst marketing professionals over the past few years, with 71% of businesses created more content in 2016 than in 2015 (Smart Insights) and the numbers keep going up. Content… View Article
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The Death of the Salesperson

Research shows that B2B buyers are engaging less (and later in the buying-process) with sales professionals. Even where the solution / product is complex or high-value, buyers research information from digital sources that influence their… View Article
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Do the Maths Add Up? Setting a B2B Sales and Marketing Budget

The Sales and Marketing budget is a subject of heated debate and controversy for many businesses, whether start-ups or large corporates. If they are to grow and develop every business needs to make sales and… View Article
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5 Tips for Choosing the Right Marketing Agency

Businesses typically spend anywhere between 5-20% of their annual revenue on sales and marketing; whether that be in-house, with a marketing agency, the cost of their sales team. That’s a significant investment for any business,… View Article
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