Articles

Are you Content with your Content?

Content marketing has grown in popularity amongst marketing professionals over the past few years, with 71% of businesses created more content in 2016 than in 2015 (Smart Insights) and the numbers keep going up. Content… View Article
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The Death of the Salesperson

Research shows that B2B buyers are engaging less (and later in the buying-process) with sales professionals. Even where the solution / product is complex or high-value, buyers research information from digital sources that influence their… View Article
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Do the Maths Add Up? Setting a B2B Sales and Marketing Budget

The Sales and Marketing budget is a subject of heated debate and controversy for many businesses, whether start-ups or large corporates. If they are to grow and develop every business needs to make sales and… View Article
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5 Tips for Choosing the Right Marketing Agency

Businesses typically spend anywhere between 5-20% of their annual revenue on sales and marketing; whether that be in-house, with a marketing agency, the cost of their sales team. That’s a significant investment for any business,… View Article
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Should You Consider Using a Marketing Agency?

No matter how big or small your business is and what skills you have in-house, it’s always worth evaluating whether using an agency can help you achieve your sales and marketing objectives. There are compelling… View Article
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How to Build Landing Pages that Convert

In the past, making changes to a website was a costly task, requiring design and coding expertise to complete. But with new technology, such as Marketing Automation, creating new landing pages and adding new content… View Article
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8 Common Marketing Automation Mistakes

If you’re considering implementing marketing automation, you probably have a good understanding of the benefits of the technology. You’ve probably heard that it can: Increase qualified leads by 451% Increase conversion rates by 53% Decrease… View Article
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Should you be using Marketing Automation?

If you are a marketer or own a B2B business you will have probably heard of the term marketing automation. Marketing automation is technology that as the name implies, automates marketing actions. Much of a… View Article
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The Marketing World – Yesterday, Today and Tomorrow

The B2B landscape has changed dramatically in recent years. With information so readily available online, the role and respective importance of the marketer and the salesperson has evolved. With buyers engaging with potential new suppliers… View Article
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