Articles

Poor Marketing ROI? Is the Agency, the Copy & Creative, or the Data to Blame?

We often work with customers who have used other forms of marketing and/or agencies previously and who have been disappointed with the results. One area that never ceases to amaze us is how little genuine... View Article
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Inbound vs. Outbound Marketing: Which One is Right for Your Business?

Over recent years there has been a lot of noise generated about inbound marketing, and how it will replace traditional – mainly outbound – marketing channels. Yet the reality isn’t quite that straightforward, as both… View Article
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What impact have changes to Buyer behaviour had on the effectiveness of Telemarketing?

Although there has been a shift to digital marketing, many marketers have found that new marketing solutions often haven’t lived up to the hype. Telemarketing is one of the traditional channels that many marketers are… View Article
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Are New Lead Generation Techniques Better than Traditional Ones?

We all know that B2B marketing has changed a lot in recent years. This change is clearly a threat to many businesses but it also presents a great opportunity for businesses that are able to… View Article
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Why B2B salespeople need to be more skilful than B2C salespeople

You may think the above statement is a bold one. Perhaps it is a little stereotypical and judgemental, but bear with us, we have our justifications. In B2C, generally the buying decision is fairly simple… View Article
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Generating Leads for Complex Solutions

One of the questions we often hear when a business is considering outsourcing their lead generation to us is “will your team be able to understand my business”? It’s a natural enough question, given that… View Article
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Should B2B SMEs hire an Internal Marketing Manager or Outsource?

Especially in the competitive B2B environment, you can’t just sit back and wait for the enquiries to come in. Buyers have changed and marketing plays a key role in ensuring that you are visible to… View Article
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Brains not tech is the secret to Marketing ROI

Many businesses have recognised that embracing modern marketing technology can help to drive business growth. Sophisticated marketing technology can help us understand a buyer’s journey and their engagement, target them precisely and automate personal messaging… View Article
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Why the Human Touch Still Counts

Our shopping habits have changed in recent years. A few years ago for most consumers, convenience was the key driver. Large supermarkets that have everything we need and there has been an increase in online... View Article
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