Articles

Are New Lead Generation Techniques Better than Traditional Ones?

We all know that B2B marketing has changed a lot in recent years. This change is clearly a threat to many businesses but it also presents a great opportunity for businesses that are able to… View Article
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Why B2B salespeople need to be more skilful than B2C salespeople

You may think the above statement is a bold one. Perhaps it is a little stereotypical and judgemental, but bear with us, we have our justifications. In B2C, generally the buying decision is fairly simple… View Article
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Should B2B SMEs hire an Internal Marketing Manager or Outsource?

Especially in the competitive B2B environment, you can’t just sit back and wait for the enquiries to come in. Buyers have changed and marketing plays a key role in ensuring that you are visible to… View Article
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Brains not tech is the secret to Marketing ROI

Many businesses have recognised that embracing modern marketing technology can help to drive business growth. Sophisticated marketing technology can help us understand a buyer’s journey and their engagement, target them precisely and automate personal messaging… View Article
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Why the Human Touch Still Counts

Our shopping habits have changed in recent years. A few years ago for most consumers, convenience was the key driver. Large supermarkets that have everything we need and there has been an increase in online... View Article
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Is Marketing Technology Helping your Competitors Get Ahead?

Lead-nurturing using marketing technology suits B2B businesses to a tee, as the transaction or customer lifetime value is significant, yet the buying cycle is lengthy. 2015 saw small to medium sized B2B businesses starting to... View Article
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Why Choose an Agency to Manage your Marketing Automation

Marketing Automation software is becoming increasingly popular in B2B businesses. In fact, 25% of fortune 500 B2B businesses and 12% of SMEs are using it. Results from a recent survey conducted by Beanstalk of B2B... View Article
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The Power of Telemarketing in the Digital Age

Traditional marketing methods such as direct mail, email marketing and telemarketing have been joined by an ever-growing number of alternate channels such as content marketing, social media and marketing automation. Despite the increase in marketing... View Article
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Are you Content with your Content?

Content marketing has grown in popularity amongst marketing professionals over the past few years, with 71% of businesses created more content in 2016 than in 2015 (Smart Insights) and the numbers keep going up. Content… View Article
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