Articles

As the transaction or contract value in B2B markets is high (in comparison to consumer purchases), Buyers want to ensure they’re selecting the right partner. This will usually require multiple discussions by phone, face-to-face or… View Article

GDPR and Direct Marketing There is some confusion around how GDPR affects direct marketing, what is permissible and what isn’t. Our following guidance relates to the use of email marketing and telemarketing for Business-to-Business direct… View Article

The primary reason that many B2B businesses initially embark on a telemarketing programme is to generate sales leads. So, it stands to reason that measuring the quantity and quality of leads is going to be… View Article

Identify the Entire Decision Making Unit at Your Key Target Accounts. Boost Email Response Rates by up to 300% Our Key Account Mapping service builds a comprehensive data of the key Decision Makers, and their… View Article

ROI is a subject close to every budget holder’s heart. This applies across all facets of business, such as investment in plant, machinery or vehicles. Sales and Marketing ROI however, is often more difficult to… View Article

Have you felt that a company was following you as you browse the internet? As you move from your favourite new site to a web store, to an online trade magazine you see a Banner… View Article

The History of Lead Generation Over 75% of all marketers think marketing has changed more in the past ten years than the previous fifty. How so? Well, digital marketing has seen vast changes in marketing,… View Article

The sales process for most B2B businesses usually involves a face-to-face meeting with the prospect. From a prospect’s perspective, the best salespeople are those who can provide them with expert knowledge to ensure they make… View Article

Selling to businesses can be tough. Yet some businesses are forging ahead. Traditional sales and marketing approaches and techniques are less effective on modern B2B buyers. They now conduct more research and self-education prior to… View Article