How Many Leads Can You Handle?
No matter how many leads you have, the answer is still likely to be “more than I’m getting at the moment!” If you’re targeting more than just organic growth, it will probably require you to… View Article
A 4-Step Plan for Successful Lead Generation
As a B2B supplier, it’s a competitive world. There are a limited number of good customers, and often it can feel like there is an increasing number of suppliers chasing them. Even companies with a… View Article
Frustrated with the Effectiveness of your Sales Team?
As the transaction or contract value in B2B markets is high (in comparison to consumer purchases), Buyers want to ensure they’re selecting the right partner. This will usually require multiple discussions by phone, face-to-face or… View Article
Telemarketing & Email Marketing in the GDPR Era
GDPR and Direct Marketing There is some confusion around how GDPR affects direct marketing, what is permissible and what isn’t. Our following guidance relates to the use of email marketing and telemarketing for Business-to-Business direct… View Article
Is the Value of Telemarketing More than Just Lead Generation?
The primary reason that many B2B businesses initially embark on a telemarketing programme is to generate sales leads. So, it stands to reason that measuring the quantity and quality of leads is going to be… View Article
Key Account Mapping
Identify the Entire Decision Making Unit at Your Key Target Accounts. Boost Email Response Rates by up to 300% Our Key Account Mapping service builds a comprehensive data of the key Decision Makers, and their… View Article
How to Accurately Evaluate & Drive Marketing ROI
ROI is a subject close to every budget holder’s heart. This applies across all facets of business, such as investment in plant, machinery or vehicles. Sales and Marketing ROI however, is often more difficult to… View Article
How Google Remarketing Works with Lead Generation
Have you felt that a company was following you as you browse the internet? As you move from your favourite new site to a web store, to an online trade magazine you see a Banner… View Article
How an Integrated Approach to Marketing Can Boost Lead Generation
The History of Lead Generation Over 75% of all marketers think marketing has changed more in the past ten years than the previous fifty. How so? Well, digital marketing has seen vast changes in marketing,… View Article