Articles

How an Integrated Approach to Marketing Can Boost Lead Generation

The History of Lead Generation Over 75% of all marketers think marketing has changed more in the past ten years than the previous fifty. How so? Well, digital marketing has seen vast changes in marketing,… View Article
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Should You Outsource Lead Generation?

The sales process for most B2B businesses usually involves a face-to-face meeting with the prospect. From a prospect’s perspective, the best salespeople are those who can provide them with expert knowledge to ensure they make… View Article
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How to Win Sales from B2B buyers in 2018

Selling to businesses can be tough. Yet some businesses are forging ahead. Traditional sales and marketing approaches and techniques are less effective on modern B2B buyers. They now conduct more research and self-education prior to… View Article
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When is the best time to call a B2B buyer?

There are a lot of opinions regarding the best time to call prospective customers. Should it be in the morning when their mind is clear, or in the afternoon after they’ve dealt with any business-critical… View Article
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Does Pay Per Lead Work for B2B Lead Generation

Seemingly, paying-per-lead is a highly attractive model as it provides a guaranteed result from lead generation investment. But in practice, does pay-per-lead deliver greater sales growth and ROI than working in partnership with an agency… View Article
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Back to Basics – Marketing Automation; The Whos, Whats and Whys

Many people have heard the buzz about marketing automation. But what exactly is it and what’s all the commotion? Marketing automation (MA)  refers to the crucial software and tactics that help to nurture prospects through… View Article
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Poor Marketing ROI? Is the Agency, the Copy & Creative, or the Data to Blame?

We often work with customers who have used other forms of marketing and/or agencies previously and who have been disappointed with the results. One area that never ceases to amaze us is how little genuine... View Article
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Inbound vs. Outbound Marketing: Which One is Right for Your Business?

Over recent years there has been a lot of noise generated about inbound marketing, and how it will replace traditional – mainly outbound – marketing channels. Yet the reality isn’t quite that straightforward, as both… View Article
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What impact have changes to Buyer behaviour had on the effectiveness of Telemarketing?

Although there has been a shift to digital marketing, many marketers have found that new marketing solutions often haven’t lived up to the hype. Telemarketing is one of the traditional channels that many marketers are… View Article
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