Articles

The Future of Lead Generation: AI, Predictions, and Trends

Business marketing is a domain in perpetual flux. As the dynamics evolve, so do the ways in which we engage with potential clients. From traditional cold calls to AI-driven chatbots, the avenues are vast. But… View Article
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Understanding Telemarketing: Definition, Examples and Types

Defining Telemarketing In the contemporary world of marketing, the question often arises, “what is telemarketing?” Telemarketing, also known as telephone marketing, is a direct marketing method involving making phone calls to potential customers. The objective… View Article
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8 Reasons Why You Should Outsource B2B Lead Generation

In the ever-changing, highly competitive business landscape, making strategic, informed decisions is paramount for growth and sustainability. One such critical decision revolves around the process of lead generation – a fundamental pillar of any robust… View Article
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Telemarketing from an Outsider’s Perspective

Dani Sean, Account Manager Prior to October 2022, I had not given the world of telemarketing much thought. My entire professional career had been spent climbing the ladder within the world of Broadcast Media &… View Article
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Does Home-Based Telemarketing Work?

After businesses initially came out of lockdown, many people – particularly those in office-based roles – spent the majority of their time working from home. This had a significant impact on B2B Salespeople, as they… View Article
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Generating Leads for Complex Solutions – How Much is Too Much?

One of the questions we often hear when a business is considering outsourcing their lead generation is “will your team be able to understand my business”? It’s a natural enough question, given the need for… View Article
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Setting A Lead Generation Budget to Achieve Growth

It’s no surprise the businesses that enjoy the greatest sales growth are those that generate the most leads – as they give themselves more opportunities to tell their story to Buyers who are considering their… View Article
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How to get the most from Video Sales Meetings

Part of adapting to the new normal has been the transition to video sales meetings rather than face-to-face ones. Setting up a GoToMeeting or Zoom account is the easy part; what shouldn’t be taken for… View Article
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Should You Reduce Your Marketing Spend?

Most of us B2B businesses have had it tough. Even with the lockdown easing, it’s not going to be an immediate return to business as usual, so over the coming months it will continue to… View Article
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