Expertise Centre

How an Integrated Approach to Marketing Can Boost Lead Generation

The History of Lead Generation Over 75% of all marketers think marketing has changed more in the past two years than the past fifty. How so? Well, digital marketing has seen vast changes in marketing,… View Article
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Should You Outsource Lead Generation?

The sales process for most B2B businesses usually involves a face-to-face meeting with the prospect. The best salespeople today (according to your customers) are those who can provide buyers with expert knowledge to make the… View Article
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How to Win Sales from B2B buyers in 2018

Selling to businesses can be tough. Yet some businesses are forging ahead. Traditional sales and marketing approaches and techniques are less effective on modern B2B buyers. They now conduct more research and self-education prior to… View Article
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When is the best time to call a B2B buyer?

There are a lot of statistics and opinions regarding the best time to call prospective customers. Should it be in the morning when their mind is clear, or in the afternoon after they’ve dealt with… View Article
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Is the value of Telemarketing more than just Lead Generation?

The primary reason that many B2B businesses initially embark on a telemarketing programme is to generate sales leads. An effective full-time telemarketer needs a target market of between 4,000 and 6,000 companies to avoid calling… View Article
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Does Pay Per Lead Work for B2B Lead Generation

Seemingly, paying-per-lead is a highly attractive model as it provides a guaranteed result from lead generation investment. But in practice, does pay-per-lead deliver greater sales growth and ROI than working in partnership with an agency… View Article
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Back to Basics – Marketing Automation; The Whos, Whats and Whys

Many people have heard the buzz about marketing automation. But what exactly is it and what’s all the commotion? Marketing automation (MA)  refers to the crucial software and tactics that help to nurture prospects through… View Article
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Lead Generation – Old Dog, New Tricks

Lead Generation is the top priority for 76% of B2B marketers. It fuels sales and drives growth. Many traditional lead generation techniques and channels have stood the test of time, despite the rise of digital... View Article
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Poor Marketing ROI? Is the Agency, the Copy & Creative, or the Data to Blame?

As with many marketing agencies, we often work with customers who have used other forms of marketing and/or agencies previously and who have been disappointed with the results. One area that never ceases to amaze… View Article
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Inbound vs. Outbound Marketing: Which One is Right for Your Business?

Over recent years there has been a lot of noise generated about inbound marketing, and how it will replace traditional – mainly outbound – marketing channels. Yet the reality isn’t quite that straightforward, as both… View Article
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What impact have changes to Buyer behaviour had on the effectiveness of Telemarketing?

Although there has been a shift to digital marketing, many marketers have found that new marketing solutions often haven’t lived up to the hype. Telemarketing is one of the traditional channels that many marketers are… View Article
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Beanstalk Launches 2 New Websites

Increasingly our customers are taking an integrated approach to their marketing campaigns: Telemarketing to provide a quick result, and to tip people over the edge into buying their product or service. Email marketing to nurture… View Article
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Are New Lead Generation Techniques Better than Traditional Ones?

We all know that B2B marketing has changed a lot in recent years. This change is clearly a threat to many businesses but it also presents a great opportunity for businesses that are able to… View Article
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How to Build a Content Marketing Plan

With traditional marketing communications becoming less effective, marketers need to find creative ways to communicate with their prospects by providing useful and engaging content. By 2016 more than 50% of marketers time will be spent... View Article
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Why B2B salespeople need to be more skilful than B2C salespeople

You may think the above statement is a bold one. Perhaps it is a little stereotypical and judgemental, but bear with us, we have our justifications. In B2C, generally the buying decision is fairly simple… View Article
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Should B2B SMEs hire an Internal Marketing Manager or Outsource?

Especially in the competitive B2B environment, you can’t just sit back and wait for the enquiries to come in. Buyers have changed and marketing plays a key role in ensuring that you are visible to… View Article
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Brains not tech is the secret to Marketing ROI

Many businesses have recognised that embracing modern marketing technology can help to drive business growth. Sophisticated marketing technology can help us understand a buyer’s journey and their engagement, target them precisely and automate personal messaging… View Article
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Supercharge Your Digital Marketing with Telemarketing

The digital age has brought with it new ways to engage and interact with prospects. Whilst B2B buyers are now carrying out research online before engaging directly with any suppliers, marketers are now being tasked... View Article
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Fantastic Feedback Gained from This Year’s Events So Far

Over 200 people have attended our How to Build a B2B Lead Generation Machine events, having held seminars in Chelmsford, Northampton and Woking. We’re thrilled with the impressive turn-out, particularly having gained such informative feedback… View Article
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The Benefits of Marketing Automation for B2B SMEs

Marketing automation was initially adopted by corporates, but now a growing number of SMEs are following suit, having seen the benefits in lead quality, shorter sales cycles and a transition to inbound lead generation. This... View Article
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Why the Human Touch Still Counts

Our shopping habits have changed in recent years. A few years ago for most consumers, convenience was the key driver. Large supermarkets that have everything we need and there has been an increase in online… View Article
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Is Marketing Technology for SMEs Helping your Competitors Get Ahead?

Lead-nurturing using marketing technology suits small to medium B2B businesses to a tee, as their products and services are often of high price or customer lifetime value, and in B2B sales cycles are long. 2015… View Article
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2 New Dates Added to Our Seminar Calendar

After the triumph of our first event – held at Anglia Ruskin’s Chelmsford Campus – we’re excited to host not 1 but 2 more seminars. The seminar was well received with some great feedback and… View Article
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Why Choose an Agency to Manage your Marketing Automation

Marketing Automation software is becoming increasingly popular in B2B businesses. In fact, 25% of fortune 500 B2B businesses and 12% of SMEs are using it. Results from a recent survey conducted by Beanstalk of B2B… View Article
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The Power of Telemarketing in the Digital Age

Marketing has come a long way in recent years, driven by the development of digital marketing. Traditional marketing methods such as direct mail, email marketing and telemarketing have been joined by an ever-growing number of… View Article
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Integrating Lead Nurturing with Lead Generation

Although many B2B businesses recognise that they should run a lead nurturing program, the reality is that many businesses still haven’t adopted lead nurturing in the way they should. While telemarketing is an effective channel... View Article
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Why you shouldn’t miss our B2B Marketing Seminar on 1st March 2016

Research by Adobe suggests that Marketing has changed more in the past 2 years than in the past 50! The recently published research report from Adobe highlighted that marketers doubt their own skills, effectiveness and… View Article
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Beanstalk Announces New Seminar: Building a B2B Lead Generation Machine

Is it time your lead generation machine got a service? We’re on the road again at Anglia Ruskin University, sharing some of our knowledge on how you can improve your lead generation and lead nurturing… View Article
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Are you Content with your Content?

Content marketing has grown in popularity amongst marketing professionals over the past few years, with 71% of businesses created more content in 2016 than in 2015 (Smart Insights) and the numbers keep going up. Content… View Article
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Our Predictions for Marketing in 2016

As we start the new year it’s time to reflect on how much has changed in marketing during the last year. The new technologies available to us and the new ways in which we can… View Article
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High Praise for our Recent Marketing Seminar

We are very pleased to say that our marketing seminar held at The DMA on the 26th November was a success. We had an excellent turn-out of marketing professionals and business owners who heard our… View Article
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The Death of the Salesperson

Research shows that B2B buyers are engaging less (and later in the buying-process) with sales professionals. Even where the solution / product is complex or high-value, buyers research information from digital sources that influence their… View Article
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Creating a B2B Lead Generation Machine

Whether you’re a Business Owner and therefore funding the activity, a Salesperson who wants more and/or better quality leads, or a Marketer who is under pressure to generate leads, the likelihood is that you’ll be... View Article
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Do the Maths Add Up? Setting a B2B Sales and Marketing Budget

The Sales and Marketing budget is a subject of heated debate and controversy for many businesses, whether start-ups or large corporates. If they are to grow and develop every business needs to make sales and… View Article
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Our Digital Marketing Event was a Success

We are pleased to announce that our marketing seminar “Smart Digital Marketing for Growth” held last week in Welwyn Garden City was a huge success. The event which was run in partnership with CommsBox received… View Article
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5 Tips for Choosing the Right Marketing Agency

Businesses typically spend anywhere between 5-20% of their annual revenue on sales and marketing; whether that be in-house, with a marketing agency, the cost of their sales team. That’s a significant investment for any business,… View Article
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Should You Consider Using a Marketing Agency?

No matter how big or small your business is and what skills you have in-house, it’s always worth evaluating whether using an agency can help you achieve your sales and marketing objectives. There are compelling… View Article
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How to Build Landing Pages that Convert

In the past, making changes to a website was a costly task, requiring design and coding expertise to complete. But with new technology, such as Marketing Automation, creating new landing pages and adding new content… View Article
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The New Rules of The Game

The B2B Landscape has changed. Selling to businesses is getting tougher. Evolution in the B2B landscape is happening at an alarming rate and meeting sales targets is one of the biggest daily challenges you could... View Article
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8 Common Marketing Automation Mistakes

If you’re considering implementing marketing automation, you probably have a good understanding of the benefits of the technology. You’ve probably heard that it can: Increase qualified leads by 451% Increase conversion rates by 53% Decrease… View Article
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Beanstalk’s Gavin Burt speaking at CIMA event

The Chartered Institute of Management Accountants are holding an event on the 21st October 2015 in Chelmsford, Essex, which will address the subject marketing and pricing strategies. Gavin Burt, Director of Beanstalk Marketing, has been… View Article
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Should you be using Marketing Automation?

If you are a marketer or own a B2B business you will have probably heard of the term marketing automation. Marketing automation is technology that as the name implies, automates marketing actions. Much of a… View Article
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The Marketing World – Yesterday, Today and Tomorrow

The B2B landscape has changed dramatically in recent years. With information so readily available online, the role and respective importance of the marketer and the salesperson has evolved. With buyers engaging with potential new suppliers… View Article
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Enrich your Marketing Database and Get More Leads

Too many businesses don’t fully understand the benefit of ensuring their marketing data is good quality, up-to-date and as rich as possible. Yet a good quality database is a valuable asset that is essential for… View Article
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Getting to Know Your Prospects

In the highly competitive B2B marketing landscape, how do you make sure your message is heard? The answer is by delivering personalised, relevant messages that resonate with your target audience. The first step therefore is… View Article
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We’ve Been Nominated for an Award

Beanstalk has been nominated for the 2015 Marketing, PR & Communications Awards. The awards, which are organised by Corporate Vision, are all about recognising the best performing and most deserving companies and individuals in the… View Article
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Announcing Our Next Marketing Event

Smart Digital Marketing for Growth, Welwyn Garden City, 15th October. Buyers are changing their behaviour, are you? Beanstalk Marketing has teamed up with a leading marketing automation software provider, CommsBox, for this half day event… View Article
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Don’t Ignore Your Leads… Nurture Them

Do you find you can generate leads but struggle to convert them? This is often the case when leads generated by Marketing are passed over to Sales to close and at that point Marketing’s job… View Article
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5 Tips to Get Sales and Marketing Working Together

It’s common in organisations to find a divide between sales and marketing. Objectives and goals often conflict between these functions. Marketing want to generate as many leads as possible and sales will only follow up… View Article
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4 Things Your B2B Buyer Really Wants

If it is not the best price, what does your Buyer really want from you? A recent survey (2015 Buyersphere report) revealed that although B2B buyers say they are looking for the best price, they… View Article
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Rising Film Stars!

Videos are a great marketing tool and can provide a virtual window into your business. That’s why we asked video production specialists, Puremotion, to create a number of short videos for us. Beanstalk customer testimonial… View Article
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What is the New B2B Buyer Like?

Understanding your buyer is key to successfully growing your B2B business. We have seen a change in recent years in the way that B2B buyers behave, how they research suppliers and how they make a… View Article
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Getting the Most From Email Marketing

Email marketing can be a highly effective marketing channel in generating leads. In fact, according to a 2016 survey by B2B Marketing magazine, email was ranked the No.1 channel for lead volumes, ahead of telemarketing… View Article
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5 Tips for Successful Telemarketing

Digital and social media channels are the new and trendy ways to connect with potential customers. But, what about having a conversation? If you are going to invest time and money into a telemarketing campaign,… View Article
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The 3 R’s of B2B Telemarketing

Telemarketing is a highly effective way to generate new opportunities for many B2B sectors. Recent research by B2B marketing on the views of senior marketers and sales leaders within B2B organisations shows telemarketing and email… View Article
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Celebrating Our 5th Birthday!

  This week, Beanstalk celebrated an important milestone. It is five years since the company started working with their first customer on a lead generation and telemarketing campaign. Gavin and Phil celebrating Beanstalk’s 5th birthday… View Article
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Beanstalk Achieve Investors in People Accreditation

We are pleased to announce that Beanstalk has achieved Investors In People accreditation. Beanstalk has been committed to the IIP standard since early 2014, and after a final assessment has now received confirmation that they… View Article
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A Bright New Future for Beanstalk

The Beanstalk team are very happy to have moved to a brand new office earlier this week. Due to our continued growth and expansion we have relocated to larger premises and are very happy in… View Article
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Beanstalk Exhibit at Marketing Week Live

Our first year exhibiting at Marketing Week Live and we are pleased to say it was a resounding success. Having the opportunity to speak with so many people face to face confirmed how relevant B2B… View Article
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