Traditional marketing is becoming less and less effective by the minute. Buyers don't want to be sold to. Instead they want to feel that they are making decisions based on their own research. Adverts are ignored and sales emails are not read. There must be a better way.
Content marketing is a way of being able to communicate with and engage with your potential customers by providing them with useful and relevant information. Implementing a content marketing strategy can position your business as the experts in your field and help to build trust and respect with your prospects.
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
It's not just about writing a few articles and posting on your website, a content marketing strategy must ultimately generate marketing qualified leads and convert them to sales qualified leads.
We work with B2B businesses to develop their content marketing strategy. Our experienced content writers can quickly build your content library and our marketing services managers can work with you to establish the most appropriate ways to promote and distribute your content.