Marketing Support Services: Business Travel Direct
Business Travel Direct is an industry leading Business Travel Solutions Provider who offer transparent, award-winning services such as consultancy, Management Information, risk management, online booking tools and tailor-made packages for organisations of all sizes.
Beanstalk Marketing has been working in partnership with Business Travel Direct for more than 2 years. The relationship began when Business Travel Direct wanted to employ an agency that could generate a steady stream of qualified leads on an on-going basis that their sales team could follow-up.
It’s been really beneficial for us to partner with an agency like Beanstalk; their market knowledge and strategy has really changed the way we interact with our prospects and it’s a pleasure to do business with them
Over the years Beanstalk has become an integral part of the success of Business Travel Direct, providing marketing expertise and support. The relationship has developed as has the world of B2B marketing. Beanstalk now provide a fully integrated marketing service and deliver not only lead generation services, but also marketing automation, content, design and website development.
Beanstalk have become an integral extension of our sales and marketing team. Marketing automation coupled with a strong call campaign has generated some great leads and converted those leads into sales
In January 2016, Beanstalk undertook a complete re-design of the Business Travel Direct website, resulting in an impressive design, creative look and feel, but most importantly a fully functional lead generating website.
The new website is fantastic and we’ve had some great feedback from customers, suppliers, and colleagues. A lot of hard work has gone into the design and development of the site, and the Beanstalk team were always on hand to promptly answer and action any queries. We’re really starting to see the benefits of having this new site as we see more web form queries coming in every week.
Taking this fully integrated approach to marketing has enabled Business Travel Direct to deliver consistent branding and messaging across multiple marketing channels. The functionality of the website has been optimised to generate leads through a variety of ways including direct sales enquiries as well as through the creation of the SMARTcentre. This provides a platform for Business Travel Direct to demonstrate their expertise and position them as thought leaders in the area of corporate travel management.
A total of 65 leads have been generated for Business Travel Direct through the marketing activity that Beanstalk have been undertaking.
As the campaign has developed, Business Travel Direct are now really seeing the benefits of the marketing automation software that Beanstalk use to deliver their email marketing communications.
Since implementing this strategy, the business has developed a sales pipeline of more than £3M. This is as a result of being able to effectively nurture leads with high quality content, whilst also tracking prospect behaviour. The sales team, who use Salesforce CRM are able to use the scoring functionality from the marketing