The Chartered Institute of Management Accountants are holding an event on the 21st October 2015 in Chelmsford, Essex, which will address the subject marketing and pricing strategies.
Gavin Burt, Director of Beanstalk Marketing, has been asked to speak at the event. Business owners and commercial managers will get to hear about how developing a pricing strategy is not as simple as calculating your costs and adding on a margin. Other important factors, such as brand perception and the perceived value of your offering will affect how much your target audience will be willing to pay.
To find out more about the event please visit the CIMA website