Integrated B2B Marketing
We understand that every business is unique so we work closely with our customers to develop and implement a marketing plan
that meets their specific goals and objectives.
Our experience covers a full range of outbound and inbound marketing strategies; marketing automation, LinkedIn, content
marketing, email, digital and telemarketing.
By using a combination of different channels, we are able to deliver the right strategy for your business which generates
well-qualified sales leads and inbound enquiries.
We support telemarketing campaigns with digital, email and content marketing to generate high quality sales-ready leads.
Our approach nurtures those leads that are qualified but not yet sales-ready, guiding them through the buying cycle.
This generates inbound enquiries as well as ensuring a warmer reception and a readiness to engage when we follow up.
Marketing automation software is a powerful tool that can maximise the return on your sales and marketing
investments. Already 79% of top-performing businesses are using it and seeing the benefits of higher quality
leads and increased revenue.
Not all of the good potential customers that we speak to on your behalf are ready to talk to you yet.
At Beanstalk we understand the need to identify these leads, increase your brand awareness and provide useful and
relevant information to these individuals in a professional way. We nurture them to the point they are ready to
engage with sales.
Content marketing is an effective way of being able to communicate with and engage with your potential
customers by providing them with useful and relevant information. Good quality content is vital for any
lead nurturing programme and to position your business as the experts in your field.
Our digital marketing campaigns drive new traffic to your website whilst also remarketing to previous
website visitors. As part of an integrated lead generating campaign this can really help to build
your brand awareness.
The B2B landscape has changed in recent years. It's now more important than ever for B2B businesses
to have a well thought through strategy for how they are going to generate leads and win new business.