B2B Lead Generation
Beanstalk deliver integrated lead generation campaigns for B2B businesses across a wide range of sectors. Our experience covers a full range of outbound and inbound marketing channels, including marketing automation, content marketing, email, digital and telemarketing.
Because we have expertise across a number of disciplines, we can identify the right solution for your business, whether that be human interaction with your prospects over the phone, email marketing, nurture programmes using marketing automation or digital marketing. We work in a consultative way to gain a deep understand of the businesses that we work with. By doing this we can design a campaign to include the elements that will deliver the best outcomes. Often the most successful campaigns integrate a range of channels to successfully generate new leads and nurture those that are not yet ready to make a purchase.
B2B prospecting and buying cycles can extend over many months, so not all leads that we generate will be ready to make a purchase. Those leads can be nurtured using marketing automation and content marketing strategies so we can deliver you higher quality leads that are more likely to convert to sales. Campaigns using marketing automation can increase sales conversion rates by 53%.