Smart Digital Marketing for Growth, Welwyn Garden City, 15th October.
Buyers are changing their behaviour, are you? Beanstalk Marketing has teamed up with a leading marketing automation software provider, CommsBox, for this half day event where we’ll be talking about how businesses can respond to these changes
Traditional marketing communications are becoming less effective. Marketers need to be more creative with how they reach their prospects through a variety of channels with engaging and useful content. Instead of the traditional approach of push marketing, we now need to be smarter and deliver inbound marketing strategies, so that prospects find suppliers when they are actively looking to make a purchase. Those prospects need to be captured and nurtured to increase the likelihood of converting them into customers.
Smart digital marketers now need to focus on five things:
- Being in the right place at the right time when the prospects search begins
- aving relevant information available to help consumers in the buying process
- Capturing their details, so that they do a more than window shop
- Segmenting prospects to allow for targeting and personalised communications
- Nurturing the relationship through from initial enquiry to converted sale
Within this environment it’s vital that you start to think about what your customer journey looks like, and how to manage it.
We’ve put together a half day seminar to help you to understand:
How buyers are changing and how you should respond
Buying behaviour has changed significantly in recent years. Buyers now take much more control of how they research potential solutions, and often do not engage with potential suppliers until they are at least 60% of the way through the purchasing journey. As such, both sales and marketing functions need to adapt to remain competitive.
The key digital marketing trends that are emerging as a result
We’ll talk through the top five digital marketing commercially important trends that you need to know about – content marketing, big data, marketing automation, social media and mobile marketing.
Step-by-step guide to planning an effective campaign
Effective campaign delivery involves the sending of personalised communications to the right people at the right time. We will share our expertise on how you can deliver effective multi-channel marketing campaigns at scale to achieve an increase in lead to sales conversion rates and return on investment.
Building long term relationships by understanding online behaviour
Google analytics will tell you a lot about your consumer base in aggregate, but digital marketing becomes really powerful when you can identify and act on the individual behaviours of your most engaged contacts. We’ll show you how to make good use of your individual customer data to build long term relationships.
Register for this free seminar taking place on 15th October, 9.00 am – 1.30 pm at the BioPark, Welwyn Garden City.